Since the 2000s, it is common to hear that companies want to get closer to their respective customers to define themselves as customer-centric. Moreover, these companies have more and more individual customer data available through different channels. Thus, the marketing function moves gradually from mass marketing

Carglass® is a great example of how automation through MarTech tools can change and transform, their processes with business acceleration as a result.

The majority of Belgians confronted with a broken car window have the reflex to go to the Carglass® website and start registering their damage and schedule

Introduction

“How can I continue advertising in a third-party cookieless world?”. As you know, we are approaching the end of the third-party cookies era. This will have a massive impact on Semetis as an advertising agency but of course also on all advertisers doing digital campaigns.
That’s why, at Semetis, we help our clients

In a previous article, we highlighted some reasons explaining why your data might look different between UA & GA4. One of the reasons was linked to the Reporting Identity and the 3 ways of identifying users within

Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the data. 

In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If you’re a B2B player,

Facebook Conversion API: why and how to implement it

Why should I implement the Facebook Conversion API?

Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to

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