Articles | Resources

How Digital Transformation is a career opportunity

16th March, 2018 Nicolas Debray

Entrepreneurship

Did you ever wonder where and why should you apply for your first job(s)? #1 - Digital Transformation - The rise of the startup hype: The Digital transformation has made the small companies, more than ever, the best place to start a career. Everything in life is dynamic as time passes by. New...

Voice Search - 4 ways voice assistance is shaping consumer behaviour

15th March, 2018 Stephane Van Blerk

Google

Google Voice Search? Search is evolving, all of us got used to the normal search queries typed in with a keyboard on Google, Bing or Yahoo. But not so long ago, another dimension has seen the light, which is called ‘voice search!’ It is still seen as the future, but it is actually here already....

How UX and SEO reinforce themselves

7th March, 2018 Gaetan Heijmans

Introduction In a perfect world, companies are able to work on all the different aspects of their website at the same time (User Experience, SEO, Design, etc.). These parallel tracks allow them to improve website performances exponentially. Unfortunately, we live in a world where time is not a...

Everything you need to know about the Facebook Canvas Ad Format

22nd February, 2018 Elisabeth Marécaux

Facebook

Online advertising with immersive ad formats Advertising online is becoming more and more about reaching out to the potential customer in a creative and innovative way. Using impactful ad formats in combination with the right creative content, will help you reach your target audience and of...

What does it mean to be data driven?

8th February, 2018 Julien De Visscher

Web Analytics

- What does it mean to be data driven ? - “Being data driven is not a matter of data…” It’s not because someone is collecting huge amounts of data or is continuously looking into their dashboards or any other tools that he or she is data driven. The volume of data you are gathering...

Google Search Console - How to work with the new Interface

31st January, 2018 Placide Mugenzi

Google

Google released a new Google Search Console interface in order to help users monitor the traffic of their website and help Google crawl the website. For the moment, it is only available in a beta version with few features. The beta GSC has five new reports: Index Coverage Status report, AMP status...

My web analytics data is not perfect, and I’m OK with it

9th January, 2018 Vincent Crochet

Web Analytics

Data quality is undoubtedly a key part of any successful data-oriented decision. Shit in. Shit out. And because it’s a success enabler, there is absolutely no reason not to heavily invest in it. Except, there is! As a foreword, I should mention that I’m not trying to say there’s no need to aspire...

Element Visibility Trigger in GTM

3rd January, 2018 Grégoire le Hardy

Google

Introduction: What is a Viewport ? The Viewport is defined by Google as “a framed area on a display screen for viewing information.” Basically, the Viewport is everything that is directly visible on your web page.Note that the Viewport does not consider everything related to the browser (menu...

6 tips to test in DoubleClick Search

28th December, 2017 Edith Denys

Google AdWords

DoubleClick Search is a search management platform that aims to allow marketers and agencies to efficiently manage their search marketing campaigns via one platform. Consider, for example, Bing, which already has a market share of approximately 4% in Belgium. The Doubleclick Search interface can...