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An extremely low CTR in Google Ads

 Olivier Mannekens
Have you noted an extremely low CTR for some of your keywords ? Well, if you are wondering where it comes from you came to the right place. Even more, if you want to know who to tackle it, keep on reading ! Definition of Clickthrough rate (CTR) The Clickthrough rate is a ratio that represents...

On the front line of data-driven advertising

 Glenn Vanderlinden
In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done? Open up the programmatic gates Truth be told, the...

Welcome to the digital advertising apocalypse

 Glenn Vanderlinden
This piece of writing offers advertisers a peek into the future of advertising. No need to say that future is data-driven, but the extent of that data-drivenness might be larger than people in the industry might expect. This article aims to address the part that is often forgotten, the creative...

3 optimizations to rank your app higher in the Apple Store

 Placide Mugenzi
In the previous article, we tackled the optimization of app in the case of Google Play. When it comes to the optimization in the Apple Store, the process remains the same with an optimization based on keywords. Nevertheless, there are some différences that you should take into account. In order...

Google will shut down Analytics for Mobile Apps in 2019

 Charlie Dechamps
If you’re tracking and collecting data from your app with the help of Google Analytics (GA) for Mobile Apps, you definitely want to read this. Google recently announced that, as of October 2019, it will progressively sunset the collection, processing and reporting of data for its GA for mobile...

3 optimizations to rank your app higher in the Google Store

 Placide Mugenzi
Mobile phones evolved in such a way that today we’ve become completely dependent on applications. Some might be for checking your destination while taking into the traffic others might inform you about today’s weather predictions. Their usage increases exponentially and the number of apps...

An Introduction to Customer Data Platforms (CDP’s)

 Frédéric Palella
It is not just a trend anymore. Modern marketers should make informed decisions by consulting data. Even though most companies nowadays own tons of data, only few leverage it to benefit their business goals. The problem lies in the fact that our data is fragmented in different silos. We have...

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