Introduction
AI is no longer a trend sitting at the edges of marketing. It has become the layer beneath everything: how people search, how platforms optimise, how decisions are shaped. The rules didn’t just evolve, the entire playing field moved.
All marketers, including our

AI is rapidly reshaping how consumers search and how brands must position themselves across the entire discovery journey. Search is no longer limited to a traditional results page: it has become conversational, multimodal and fragmented across platforms. Consumers move between Google, TikTok, Reddit, Amazon, ChatGPT, Copilot and Perplexity,

Introduction

We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic

Introduction

In 2024, our article on Search Social highlighted a fundamental shift in how younger generations discover information online. Platforms like TikTok, Instagram and Pinterest were no longer just entertainment