Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

Belgian content: A treasure we must cherish
When we look at our media landscape, we can be incredibly proud of the quality of our local content in Belgium, especially in Flanders. Programs like De Mol, De Slimste Mens ter Wereld, and De Verraders are not only audience favorites but also showcases of creativity and craftsmanship. These programs connect people, evoke emotions, and consistently prove that Belgian content ranks among the best. And we should ...
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Why an SEO dashboard is a necessity in tracking SEO progress
[dropcap]Keeping track of your SEO efforts can feel overwhelming. There are so many moving parts like keyword strategies, technical fixes, content updates and it’s easy to lose focus. This is where an SEO dashboard comes in. It brings everything together in one place, helping you see what’s working, what isn’t, and where to focus next. One place for all your SEO data Imagine having all your ...
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Navigating the saleshouse maze: 6 Tips for seamless collaboration
[dropcap]Ads&Data, DPG, IPM, RMB,... there are too many saleshouses to sum up. Digital advertising is not only about advertising on Meta or Google, it is way more than that. With Meta and Google we can get a big reach, we can get our story to potential clients at (most of the time) a relatively low cost. But how can we be sure about the quality of the people we reach? How can we be sure of the placements we ...
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My internship at Semetis: A dive into the world of Digital Advertising
[dropcap]As part of my Master's in Business Engineering at Solvay, I had the opportunity to complete a four-month internship at Semetis as a Digital Business Intern. This experience, both challenging and rewarding, immersed me in the field of digital marketing and allowed me to develop numerous skills. Onboarding and my first month My journey at Semetis began with an onboarding day, I received a ...
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Check your UET tag with the UET tag helper extension
Accurate tracking of data and conversions is essential to running successful campaigns. As on any advertising platform, it's no different on Microsoft advertising. It’s the platform's algorithm that ensures your campaigns are running optimally, that reporting is correct, and that remarketing lists of website visitors are available. Just like Meta that has the Facebook Pixel and Google Ads that has the ...
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Search social: the future of online discovery
Introduction Social media is redefining the rules of online search today. While Google and Bing remain essential pillars, they are no longer the only players in the user's discovery journey. With the rise of platforms like TikTok, Instagram, and Pinterest, the concept of Search Social is emerging as a powerful and innovative alternative, blending search with visual exploration. The rise of Search ...
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Optimizing Campaign Performance with Regional Insights
Introduction When managing campaigns across regions, understanding and addressing performance variations is critical to maximizing results and driving growth. Disparities in regional performance can lead to inefficiencies, making actionable insights essential for data-driven decision-making. Here’s how we tackled a significant challenge related to tracking and optimizing performance across Wallonia, ...
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Unlocking the Power of Enhanced Conversions for Leads: A New Milestone for ...
Introduction In 2022, Bolt Energie took a bold step toward better data-driven decision-making by implementing offline conversion tracking, a first-party measurement solution that bridged the gap between offline and online activities. Building on this success, we’ve recently implemented Enhanced Conversions for Leads (ECL), taking their lead-generation capabilities to the next level. Here's how the ...
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Generative Engine Optimization: Search habits are changing, and so should ...
There is no denying that Artificial Intelligence is a revolution in its own right. We already stranded far away from viewing AI only as a quirky tool used to create images on DALL.E, and it has become ingrained in our lives. Indeed, the process of mass adoption of AI into almost every aspect of our life, and on almost every device we have has been happening exponentially. As such it is no surprise that more and ...
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The Carbon Footprint of Digital Marketing: Small Steps to Big Change
Every second, over 6,000 tweets are sent, 4.5 million videos are watched on YouTube, and 3.5 billion Google searches are made daily. Behind these statistics lies an often overlooked reality: the environmental cost of our digital lives. The same is true for digital marketing. Every ad served, video streamed, and click tracked adds to this growing footprint. The conversation around sustainability in ...
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Case

Driving Campaign Success with AI-Powered Audiences: The Atol Case Study
Introduction As the marketing landscape evolves and third-party cookies are steadily phased out, brands are facing the challenge of rethinking how to effectively target and engage relevant audiences. The ability to drive measurable results is increasingly tied to innovative solutions that leverage first-party data and AI technologies. At Semetis, we recently partnered with Kairos, an AI-powered ...
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Collect&Go: Automated SEM: Eliminating Cannibalization and Driving 3x ROI
The rush for gold In a low-margin industry, online food delivery is crucial for retailer profitability. With Belgium’s market penetration 20% behind the Netherlands and the UK, the growth potential leads to fierce competition. Therefore, Collect&Go, the online grocery shopping service by Colruyt Group, where customers can conveniently order groceries online and pick them up at a designated ...
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Exploring Lindemans’ Innovative Media Strategy for Launching New Beers ...
  The Uphill Battle of Lindemans: Navigating a Declining Market Dominated by Giants   In the world of beer, Lindemans, a family-owned brewery from Vlezenbeek, Belgium, deeply rooted in the tradition of making lambic and fruity beers since the 1800s, faces a not-so-hoppy situation. Being a challenger in a market dominated by the presence of the Big Five – AB InBev, Alken-Maes, Haacht, Duvel ...
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Xtra: Leading the Shift from Downloads to Usage
  Introduction   Our smartphones. We cannot live without them. They bring us a tremendous amount of information and convenience. On average, we use our smartphones 3 hours a day, and advertisers are well aware of this. In the last few years, every big brand has started developing their own app to engage with their customers. Big app-driving campaigns have been launched, yielding ...
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Korian’s Multi-data Approach for Better Elderly Care Image
The battle against negative brand image in elderly care   Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to losing independence, isolation, or mistreatment. Public negativity towards an industry can put it in the spotlight with scandals and bad press. This ...
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DreamLand: Reaching Parents Through Playful Marketing Strategies
Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with a notable drop in toy demand (-4% YoY in 2022, Statista). Consequently, the toy market has become exceptionally ...
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Infrabel - Winning the Talent Race in Belgium with The Strongest Team
In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s ambitious goals Belgium’s 2nd largest employer, Infrabel, faced talent shortage in 2022, seeking 930 ...
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Unlocking advertising’s potential: harnessing Attention Time for optimal ...
9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of their ads, they are now forced to reflect more than ever on how to capture ...
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KitchenAid makes every data point count, with data modeling that drives ...
Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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Atol: A Local Media Strategy that boosts stores ROI
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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