Business Intelligence & Analytics Lead

Analytics & Measurement Leadership

• Scope and manage web analytics, measurement, and data strategy projects, identifying opportunities for improvement and growth with existing clients.
• Ensure accurate and reliable data collection by implementing and optimizing tagging, tracking, and measurement frameworks.
• Work closely with consultants and clients to define meaningful business KPIs beyond financial metrics.
• Identify and solve data quality issues, ensuring clean, actionable, and insightful dashboarding.
• Leverage Google Analytics, GA4, server-side tracking, Google Tag Manager, Looker Studio, and other tools to provide deeper insights.

Dashboard & Data Project Leadership

• Develop and maintain blended and custom data sets to improve analytics capabilities.
• Ensure dashboards provide actionable, insightful, and visually effective dashboards.
• Work across different data visualization tools (Tableau, Looker, Power BI, Qlik, etc.) but remain tool-agnostic and adaptable.
• Support clients and internal teams in optimizing data storytelling and dashboarding.

Coaching & Internal Enablement

• Act as an internal coach and trainer, upskilling teams on best practices in analytics, measurement, and data interpretation.
• Foster a data-driven culture, helping consultants integrate insights into strategic decision-making.
• Act as a critical thinker and strategic advisor, assessing which analytics services Semetis should offer while understanding real client needs and rationalizing requests to ensure business impact.
• Work closely with managers to ensure data strategies align with broader business goals.

Technology & Tool Expertise

• Have deep expertise in web analytics tools (Google Analytics, Adobe Analytics, Piwik Pro, etc.).
• Possess some experience with SQL or a strong willingness to learn within the first three months.
• Have exposure to cloud solutions (Google Cloud, AWS, or MS Azure).
• Stay updated on privacy regulations and data compliance, ensuring that tracking and measurement strategies adhere to GDPR and industry standards.

• 4-7 years of relevant experience in analytics, web tracking, data insights, and dashboarding.
• Hands-on experience in web analytics, tagging, tracking, and measurement strategies.
• A deep understanding of business/customer-centric KPIs (not just financial metrics).
• A strong problem-solving mindset, capable of turning raw data into business-impactful insights.
• Strong sense of autonomy and ownership, with the ability to take initiative, and drive projects forward.
• Some SQL knowledge (preferred) or willingness to learn within three months.
• Experience in cloud solutions (Google Cloud, AWS, or MS Azure).
• A proactive attitude and strong communication skills, with the ability to coach and evangelize data-driven thinking.
• Some experience in team leadership or mentorship, or a strong desire to step into this role.

Semetis is Belgium’s leading digital agency—the largest, most well-known, and highly respected in the industry. Our reputation is built on cutting-edge expertise, a track record of excellence, and an unmatched presence in the Belgian market. Today, we stand at a defining crossroads, ready to take Semetis to the next level.

An Entrepreneurial Role with Real Business Impact

As a Business Intelligence & Analytics Lead, you won’t just work with data—you’ll be a key driver in turning analytics into business growth. Your insights will directly influence strategic marketing decisions, ensuring that data isn’t just analyzed but actively used to optimize investments, improve customer engagement, and drive measurable business outcomes. Working closely with the management team, you will help steer the agency’s growth, refine our analytics capabilities, and enhance the data-driven, business-first mindset that is at the core of Semetis.

A Fast-Moving, Young & Curious Culture

Semetis is a 40-person agency, but what sets us apart is our youthful, fast-adapting, and curious mindset. Unlike larger agencies where change is slow and bureaucratic, we embrace transformation at speed. Here, new ideas take flight, and bold moves are encouraged. You’ll have the opportunity to build, test, and scale innovative frameworks with a team that is eager to learn, experiment, and push boundaries.

This is not a typical analytics role—this is your chance to shape the agency of the future, redefining how data, insights, and measurement fuel business growth. If you’re ready to make an impact, challenge the status quo, and build the future of Semetis, we’d love to hear from you.