Brussels, August 29, Semetis, the business and data-driven digital agency, is excited to announce the launch of its state-of-the-art service unit, 'Untangled'
Untangled by Semetis is a brand new department offering a comprehensive suite of solutions focused on MarTech Implementation, Data Management, Marketing Analytics, and Marketing Automation. With this strategic expansion, Semetis enables businesses to leverage their data effectively and make informed decisions that drive marketing growth and success.
The evolution does not come as a complete surprise. In the past Semetis had their internal Atlas team serving the more technical client requests. But as digital marketing is becoming more technical every year, Semetis decided to turn this strength into a new selling proposition. Untangled by Semetis seamlessly complements Semetis' existing paid media services, strengthening the agency's commitment to providing holistic digital marketing solutions.
"We are so happy to introduce ‘Untangled’, our new service unit that complements the DNA of our company," said Frédéric Palella, Innovation and Service Development Director at Semetis. "Our clients have always been struggling with technical marketing topics. Their teams are often siloed, causing IT, marketing and legal to all speak different languages. Internally our teams often need to focus on the short term - an obvious consequence of working in a digital media agency - while with Untangled we can focus on the bigger picture. It’s our first multidisciplinary team combining developers, data scientists and business strategists, so we are in for a ride! "
By offering expertise in MarTech Implementation, the team assists clients in adopting cutting-edge marketing technologies and platforms (such as GMP), streamlining their operations, and maximizing their marketing potential.
Moreover, Untangled delivers Data Management services. With an ever-increasing volume of data available to businesses, the unit guides clients in structuring and organizing their data, ensuring accuracy, consistency, and accessibility.
One of the core pillars of Untangled's services is Marketing Analytics. Leveraging advanced analytical tools and machine learning techniques, the team analyzes data to uncover key trends, identify opportunities, and optimize marketing strategies, CLV and ROI.
Marketing Automation is the last critical aspect of Untangled's service offering. The team focuses on efficient operations and workflows. Recently they won a golden IAB Mixx Award and a silver AMMA Award for their tool GVRN, which has the potential to become a gamechanger for data governance on the Belgian market.
While Untangled undoubtedly caters to Semetis' existing client base, the team is also dedicated to business development outside of the agency's current portfolio.
More information can be found on untangled.semetis.com
