Articles | Resources

Troubleshooting in Channable - Set-up & Feeds

27th November, 2020 Sander Placke

Marketing Automation

So let me start by giving a short explanation of what Channable is. In short, it is a product feed management tool but it is so much more than that. You can import your product feed, clean it, add more information to it, filter it through the use of rules and finally export it to a multitude of...

What is Channable? What can it be used for?

27th November, 2020 Sander Placke

Channable is a feed management tool in which you can create, optimize and export your feed across a multitude of comparison websites, affiliate platforms and marketplaces. But let’s dive deeper into their offering and see what it is all about. To start using Channable you’ll have to first create...

The new Google Analytics (GA4) - Setting up Enhanced Ecommerce

26th November, 2020 Frédéric Palella

If you haven’t heard about GA4 before or you didn’t start the initial setup, I recommend you to start reading the excellent article ‘The new Google Analytics (GA4) - How to get started from an existing GA account’ written by my colleague Charlie. Note that this article won’t be an exhaustive deep...

Choose the right metrics

24th November, 2020 Grégoire le Hardy

Throughout my years at Semetis, I have come across a lot of different tracking requests. Some were good, others excellent, but some did not really make sense. In this article, I am going to try and highlight what makes up a good metric and why you should or should not measure something. With the...

The new Google Analytics (GA4) - How to get started from an existing GA account

10th November, 2020 Charlie Deschamps

Google Analytics

If you’re using Google Analytics on a regular basis, you must have seen a notification popping up in your account, asking you to try out the new Google Analytics property: GA4. Indeed, Google has finally launched their new version of Analytics based on the foundations of the App+Web property that...

Microsoft Launches Its Free Web Analytics Product: Clarity

10th November, 2020 Grégoire le Hardy

Web Analytics

Last week, Microsoft announced the launch of their web analytics tool. The tool claims to focus on behavioral analysis in an attempt to improve the overall user experience. Moreover, security has been built-in from the start as GDPR compliance is one of the product’s cornerstones What is...

Google Analytics 4 is there!

5th November, 2020 Grégoire le Hardy

Google finally launched their new product after many exciting months of bèta testing their App + Web property. Indeed, Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property today, you will end up with a GA4 property by default which will...

How to use Smartly to set-up Weather triggered campaigns

4th November, 2020 Femke Timmermans

During the summer period, many companies run their summer campaigns promoting products like barbecues, swimming pools,... They often develop sunny creatives to fit the summer period and resonate with people. However, the Belgian weather is very volatile and an advertisement with a swimming pool...

Data Studio Tip: How to report on multiple conversions

3rd November, 2020 Robbe Desmyttere

In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If...