Articles | Resources

How to set up the new App+Web property in Google Analytics?

9th December, 2019 Charlie Deschamps

Google Analytics

A quick guide to get you started Unless you’ve been living under a rock (or took a super long holiday...lucky you), you must have heard that Google recently launched a new property feature: App+Web We’ve even written an article about the launch of App+Web, so you have no excuse. This new...

The infinite fragmentation, a perspective on the evolution of the digital advertising industry

25th November, 2019 Julien Cornet

1960 to 2054 - A century of evolution for the advertising industry Feature films and TV series often try to project the viewer into the future (what could it look like), often high on action and adrenaline. These can also be storifications of the past (what was it like), often with an extra dose...

Google launches a new Attribution Beta

20th November, 2019 Grégoire le Hardy

A couple of days ago, you might have seen a new tab in your Google Analytics report: Attribution Beta. This news Beta from Google did not make a lot of noise in the news, but only a couple of weeks after the launch of the “Web + App” properties in Google Analytics, it is another big move...

YouTube SEO - Why should you care ?

19th November, 2019 Cédric Lequenne

YouTube

We won’t teach you anything by telling you that videos are, and will keep being a powerful (if not the most powerful) tool in terms of content marketing. Videos are a great means to create strong emotional connections by visually capturing the attention of customers, leading to higher brand...

Improve efficiency with “Bulk Import & Export” in Facebook

19th November, 2019 Jiawen Chen

Facebook

Did you know that you could save more than 50% of your time on Facebook Ads Manager? Whether it is for creating new campaigns, using the structure of old campaigns or make adjustments to existing campaigns, you can simply use this powerful feature. Discover what “Bulk Import & Export” can mean...

How to leverage store visits for your business

25th October, 2019 Lieze Vande Keere

Omnichannel

Omnichannel is everywhere. A couple of years ago, this was a new phenomenon, but we’ve evolved towards a digital advertising spectrum where store visits are getting more and more incorporated in the marketing strategies and objectives. Store visits In short, store visits have the objective of...

Automation in Search Engine Advertising

25th October, 2019 Olivier Mannekens

The future of PPC Automation Do you work in digital advertising?Great, early retirement is waiting for you... Not exactly. But automation will change your job, that’s a given. Computers are getting faster.Algorithms are getting smarter.Artificial intelligence and machine learning are getting...

What impact do TV campaigns have on online website traffic?

11th October, 2019 Anne Mathieu

Advertising is everywhere: you can see ads on billboards near the bus station; you see them on your phone while navigating on apps; you hear them on the radio and you see them on TV at night while watching your evening show. As advertisers, we make sure to deliver relevant ads on the relevant...

A new function for Google Search: Gallery Ads

7th October, 2019 Femke Timmermans

What is it? Gallery ads are a new way to engage with your potential customers. Thanks to this new format, it is now possible to bring a visual experience to those people who are ready to discover your product/service. By adding images to your search ads, they become more pleasant and attractive....