Articles | Resources

The magical power of Custom Bidding in Display & Video 360

23rd December, 2021 Loïck Weber

Anyone who has ever worked with Display & Video 360 knows that ready-to-use algorithms are available, but these actually only offer a universal approach to buying impressions. If you as a business want to optimize towards a goal of your own, this has been impossible until now. For a few...

Performance Max, what can we expect from it?

15th December, 2021 Sander Placke

Performance Max campaigns from Google Performance Max is the newest smart bidding campaign type released by Google that has left its beta stages and is now usable by everybody since the 2nd of November. But what can we expect from it and what are some best practices? That will be discussed in the...

Don’t wait any further to use GA4

13th December, 2021 Grégoire le Hardy

It’s been almost exactly a year since we started pushing our clients into adopting Google Analytics 4. We’ve been writing about what the tool was about, how to set up your GA4 account, how to use your existing enhanced ecommerce dataLayer for GA4, and many others. Then, if you followed one...

WeatherAds.io - What is it and how does it work?

24th November, 2021 Femke Timmermans

Last year I wrote an article about setting up weather based campaigns with Smartly.io. Smartly.io however is not the only automation platform that can help you build weather based campaigns. Some examples are: Hunch.io, Sticherads.io and Weatherads.io. While ad automation platforms...

WeatherAds.io - Automation Types

24th November, 2021 Femke Timmermans

When using Weatherads.io to automate your campaign based on Weather, you can choose between 2 types of automations: Single location automation Multi-location automation Which type of automation that you use depends on your campaign: Do you have different ads depending on the...

What does your bounce rate really tell you?

27th October, 2021 Eliott Pousset

Google Analytics

Bounce Rate is a hot topic when it comes to Google Analytics and website analysis. How many times have you or your client asked if the website is attractive to users, if they stay for a long time and what they do there? For any relevant analysis of the user experience on a website, the bounce rate...

Advertising on a inspirational platform: Pinterest

25th June, 2021 Elisabeth de Biolley

2020: what an unusual year! During the periods of confinement, many people found themselves alone at home looking for something to do. Some of them turned to the inspiration platform: Pinterest. In fact, according to Pinterest (Global Results Feb-April 2020.), engagement on the platform has...

Server-side GTM in a nutshell - Cookieless Series Part 5

23rd April, 2021 Grégoire le Hardy

Google
data

In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook Conversion API. Like Facebook, Google is working more and more towards server-side articulation with...

Data Studio Tip: How to get unsampled data in Data Studio

30th March, 2021 Robbe Desmyttere

Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the...