Articles | Resources

How to use Smartly to set-up Weather triggered campaigns

4th November, 2020 Femke Timmermans

During the summer period, many companies run their summer campaigns promoting products like barbecues, swimming pools,... They often develop sunny creatives to fit the summer period and resonate with people. However, the Belgian weather is very volatile and an advertisement with a swimming pool...

Data Studio Tip: How to report on multiple conversions

3rd November, 2020 Robbe Desmyttere

In Google Data Studio, you most likely have multiple conversions you want to report on. Either you have a webshop for which you want to track your sales, but you also want to track other micro conversions, such as people adding an item to the cart or people simply clicking on product details. If...

Monitor your competition in the Merchant Center

8th October, 2020 Jennifer Nollet

Google

Keeping an eye on the competition should be an essential part of building the strategy of your business on all fronts. Knowing your competitors' do's and don’t is necessary if you want to keep your edge and find ways to differentiate yourself in the eyes of your customer. It will give you...

How to get started with CRO experiments

29th September, 2020 Justine Heeren

If you are working for a company which is generating online conversions, you probably already looked for ways to generate more conversions on your website. This can be done thanks to Conversion Rate Optimization. CRO is a process that will help you improve the conversion rate of your website, by...

Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results

29th September, 2020 Frédéric Palella

This article is part of a series of 7 articles. The purpose here is to give you more context around the current status of cookies in marketing and the impact of ITP on your marketing/analytics platforms. Our next article will then go deeper and will sketch a clear vision on the future of...

What is Server-side GTM and why should you care? A very short introduction.

13th August, 2020 Glenn Vanderlinden

Google

What is server-side GTM? Server-side GTM is Google’s solution to move tags and scripts that are usually deployed through GTM in the browser to a server location. Google describes the benefits as follows: “Server-side GTM allows advertisers to move many third-party tags off their site and...

Profit Margin Data in Google Ads

10th August, 2020 Olivier Mannekens

Profit Margin Bidding. Optimizing your Google accounts based on profit data. It seems the logical next step in Smart bidding optimization. The idea behind Google Ads advertising is simple: You invest in order to get a sale (or any other type of conversion). It should quickly...

The first Bing Shopping campaign in Belgium

6th August, 2020 Sebastiaan Reeskamp

Advertising

Introduction Semetis is in the first agency in Belgium to launch Product Ads (shopping campaigns) on Microsoft Ads. From a performance point of view, launching Products Ads in Belgium is an important step for Bing. As you might know, Shopping ads on Google tend to perform well in terms of return...

Upgrade customer/prospect’s relationship with your brand using Google’s New 1:1 Business Messages

5th August, 2020 Morgane De Roy

The higher convenience and fastness you offer to a consumer for reaching out to your business (for information, answer or support) the better. This is key in developing a positive brand-user experience and it can have a strong impact on your business results. Messaging is becoming one of the best...