Brussels, October 10, 2024 – Today, Semetis celebrates 15 years of breaking boundaries in digital media. With 160 Semetissians, 232 clients, and 43 awards, this isn’t just a company anniversary—it’s a testament to relentless curiosity and innovation. Semetis has been named Digital Agency of the Year three times and stands as the only Belgian agency to top the Effective 100 by Warc.
When Gabriel Goldberg and Nicolas Debray founded Semetis in 2009, they weren’t just building a company; they ignited a movement to lead in digital. In 2019, a new generation took the helm, bringing fresh energy and vision. With Omnicom Media Group behind them, they transformed from a performance agency into a full-funnel digital powerhouse.
In an exclusive Q&A, Dhan Claes, Managing Director of Semetis, reflects on the agency’s journey and what lies ahead.
Q: What sets Semetis apart from other agencies?
A: At its core, Semetis is about connection—connecting young people, but not just in age. It’s about a young attitude: a willingness to take risks, a relentless drive to explore, and the curiosity to challenge the way things are. Semetis brings together people who are brave enough to stay young in their mindset.
But what truly defines us is the playground we’ve created. This isn’t just an office; it’s a space where our clients, partners, and team members experiment, innovate, and go beyond the ordinary. We don’t settle for the status quo. Like Caroline Pauwels said, “If you forget that you were once a child, you become an annoying grown-up.” We believe in keeping that childlike spirit alive.
At Semetis, we embrace a curiosity that refuses to be limited by conventional thinking. We’re not interested in simply delivering answers. Instead, we explore possibilities, push boundaries, and encourage everyone we work with to do the same. This playground is where the real magic happens, and it’s how we keep driving change forward.
Q: What’s next for Semetis?
A: We’re ready to step into new playgrounds and expand beyond digital media. Our rebelliousness has carried us this far, but we’ve also learned along the way that it can sometimes get us carried away. Now, we understand better the thin line between being just a rebel and driving meaningful change. We’re ready to walk that line with purpose, using our energy not for defiance but to shape the industry positively. That spirit will guide us as we take on what’s next.
We’re committed to 15 more years of curiosity, discovery, and forever staying young.
Dhan Claes
| LinkedinThis email address is being protected from spambots. You need JavaScript enabled to view it.
