Presentations and Cases | Resources

Creating an intimate thank you experience

20th April, 2022 Justine Cremer

Daring to join a conversation that was turning sour requires guts More than five years after being acquired by French group Total, energy supplier Lampiris is changing its name to TotalEnergies in 2022. Being a game changer is rooted in Lampiris’ DNA. They were the first...

IPM: Serving accurate news using data scripts

20th April, 2022 Margaux Marien

TOO LITTLE DIVERSITY IN THE NEWS THAT PEOPLE ACCESS VIA ADVERTISING Journalism is about getting it first and getting it right. The news flashes are obsolete in no time, challenging marketers to continuously adapt their messaging at the speed of...

Helping Atol to raise awareness by leveraging Teads Ads Manager with social formats

21st December, 2021 Alexandre Vanhemelryck

Leveraging Teads’ buying platform with inRead Social format, Semetis has been able to easily extend social assets on premium media environment, achieving outstanding results to increase awareness on Atol’s innovative glasses that facilitates reading for some dyslexic people. (Brussels,...

Wave: The one stop shop for monitoring and optimising your campaigns

27th September, 2021 Grégoire le Hardy

Every working day at Semetis starts by monitoring all active campaigns looking for anomalies or opportunities that need to be addressed. We call this process the morning coffee. However, as the number of channels to be managed continues to increase, the number of platforms to be checked...

Carglass® pioneers with the first Dynamic Audio Ads via DV360 in Belgium

24th September, 2021 Lotte Vranckx

Advertising

You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and famous ones in Belgium. Being present on traditional radio stations to maintain a strong brand awareness has always been a key tactic in Carglass® media strategy....

VOO: Adapting to the new reality through Conversational Marketing

11th March, 2021 Margaux Marien

Summary The end-of-year period is extremely competitive in the telecom industry. Instead of offering a unique package for everyone, VOO decided to stand out by engaging in real-time conversations with their core audience. To open the dialogue with our core audience we opted for...