Articles | Resources

Cookieless Future: How are third-party cookies being replaced?

14th December, 2022 Alexandre Vanhemelryck

Introduction “How can I continue advertising in a third-party cookieless world?”. As you know, we are approaching the end of the third-party cookies era. This will have a massive impact on Semetis as an advertising agency but of course also on all advertisers doing digital campaigns.That’s why,...

The Impact of ChatGPT on Digital Marketing

14th December, 2022 Robbe Desmyttere

ChatGPT is a large language model developed by OpenAI, a research institute in the field of artificial intelligence. They are also the founders of DALL-E, the tool which can create realistic images and art from a description in natural language. The tool has taken the internet by a storm in the...

What are third-party cookies?

14th December, 2022 Robbe Desmyttere

In a recent press release, Anthony Chavez, VP of Privacy Sandbox, announced that they will be expanding their testing of the Privacy Sandbox. This means that the development of the Privacy Sandbox will take longer than expected, until Q3 2023. By that time, Chavez expects the Privacy Sandbox APIs...

Targeting options on LinkedIn

14th December, 2022 Juliette Ten Hoorn

For most of us, LinkedIn is seen as the most powerful network in terms of recruitment. With nearly 774 million users in more than 200 countries in 2021, LinkedIn has indeed become the reference for professional social networks. But the platform is now also proving to be a powerful tool for online...

Blue Ocean Strategy

8th December, 2022 Margaux Marien

Introduction Nowadays in digital marketing we are used to advertise for an existing market. Our tactics are easier with all the features flourishing on the advertising platform. But what about launching an advertising campaign about a product which is new and doesn't have a market yet ? For the...

Why and how to A/B test Broad Match in search campaigns?

8th December, 2022 Elisabeth de Biolley

In your Google ads SEA campaigns, you have all your keywords that you are bidding on. Depending on the match type you give them, your ad may appear when there is a match with the user’s search terms he is typing. In Google Ads you have 3 types of keywords: “exact match”, “phrase match” &...

What are Topics API and Fledge API?

8th December, 2022 Olivia Lohest

In recent years, Internet users have become increasingly concerned about their privacy and the use of their personal data on the Internet. Consequently, some legal measures have been taken and now advertisers and publishers need to adapt the way they advertise to offer an environment that better...

Meta: novelties and tips for set ups

2nd December, 2022 Amy Mossay

Now that you have followed the 15 ways to optimize your Facebook campaigns, here are the enhancements you can add to your ads and increase your performances with those Meta updates. There are three main categories of enhancement that can be done: Dynamic creatives - dynamic ad...

Does Server-side tagging positively impact page speed?

30th November, 2022 Frédéric Palella

Introduction Over the last years most digital marketers were likely overwhelmed by the concept of Server-side (SS) Tagging. Facebook has been spamming our inboxes, shouting the urgency of implementing their Facebook CAPI solution, and also Google has been paving the way by creating a Server-side...