Articles | Resources

Blogspot: GTM latest updates

14th October, 2016 Stéphane Juricic

As a heavy GTM user, you have probably noticed some changes lately in the interface with the arrival of a new functionality called workspace. Since the release of GTM v2, it is the biggest change to the tool. Put back into broader context, it gives us two indications:

5 Bid Adjustments to implement in your AdWords campaigns

11th October, 2016 Vincent Saelen

As an SEA marketer you increasingly feel like a kid in a candy store: you see potential bid adjustments all around you, but what are the most interesting for you and your customer? And how to use them? We take a quick look at the most prominent:

Facebook: Dynamic Product Ads

4th October, 2016 Edith Denys

Dynamic product ads help you select the most relevant products out of your entire product catalogue. This way you can promote them better on Facebook or Instagram.

Automated rules in Facebook Ads Manager

23rd September, 2016 Bart Van Nieuwenhuyse

Facebook has evolved a lot in the past 2 years, and fortunately, they keeps evolving, and improving their platform. Their latest change is a direct response to the third-party tools that work on top of Facebook like Smartly, SocialMoov or Sprinklr. Those platforms provide a full automation of...

Video is hot right now, here’s why!

13th September, 2016 Gabriel Goldberg

This is it… The end of summer! Kids (and parents) might be happy to get back to school but most of us wrinkle on the thought of an upcoming winter. To perpetuate the feeling of summer we are going to talk about the hottest kid on the block: video.

Business Case - Creating GTM variables based on existing DataLayers

16th August, 2016 Glenn Vanderlinden

The goal of this case will be to look at data from a business perspective. The goal of Business Intelligence (in a web context) is to gain insights on how to increase business by optimising the website and the way users are acquired.

Advertising on Foursquare: Foursquare for business

9th August, 2016 Eline Mallien

Foursquare was launched in 2009 as an entertaining check-in app. Today, Foursquare has over 50 million users, more than 8 billion check-ins worldwide and includes more than 1,3 million business pages. In the last couple of years, it has evolved into an engine to discover new places with...

How to make DMP project a success in my organization

8th August, 2016 Stéphane Juricic

For marketers, being able to segment audiences very precisely has always been a challenge. With the multiplication of digital touchpoints and channels, gathering all data in a single platform has become more and more difficult. Indeed, from CRM to Web Analytics and advertising platforms,...

Automated reports with Supermetrics

5th August, 2016 Julien Tesse

One of the biggest challenge digital marketing is facing, concerns the creation of value from the quantity of information. The data has to be reworked in order to extract valuable information for your business. It necessarily leads to a time-consuming process of retrieving, processing and...