Articles | Resources

How to start Advertising on Amazon

2nd July, 2018 Yves Wouters

Amazon’s Advertising The biggest ad companies are strongly increasing their investments in advertisements on Amazon. Omnicom Group is even planning to double its Amazon investments in 2018. Where agencies were asked for strategies on Google and Facebook a couple of years, there is an...

Instagram’s new IGTV taking YouTube by storm

29th June, 2018 Anne Mathieu

Did YouTube just get serious competition? Coming from Instagram? Yes you’ve heard it right. On June 20th 2018, Instagram announced the launch of its newest app ‘IGTV’ which takes the video landscape by storm. Did YouTube have no real competition until now? Of course it did! But none managed to...

Notes / Annotations in Google AdWords

25th June, 2018 Charlotte Botermans

Google AdWords

Ever looked at your AdWords data and wondered what caused that spike in clicks again? Forget your pencils and all sort of extra documents you usually use in order to keep track of all changes and specific events in your AdWords accounts. Google Adwords recently launched a new feature called...

Driving store visits and in-store sales via Facebook Store Visit campaigns

15th June, 2018 Anne Mathieu

Nowadays we notice that people research more and more products and business locations on their mobile phones. As sales still happen mostly in stores, retailers find it crucial to run campaigns driving store visits, meaning that they need to push people close by to come to their store and make a...

What is a Datalayer? An introduction

13th June, 2018 Margaux Marien

Introduction The concept “datalayer” is usually presented as the enabler to implement a lot of digital advertising/analytics projects. But datalayers stay unclear for many actors.This article will introduce the datalayer by explaining simply what it is, the business advantages and the state of...

TrueView for Action ads on YouTube

5th June, 2018 Lieze Vande Keere

Currently, YouTube is mainly considered as an awareness-driving channel in media plans. Advertising on YouTube is not expected to directly generate sales or leads. However, with over 4 million monthly active users in Belgium and a changing buying behaviour, YouTube’s importance is increasing and...

How to implement a good online local strategy?

1st June, 2018 Mathieu Van Wylick

Relations between headquarters (HQ) and franchisees are not always easy to manage. They depend on each other as much as they count on each other. Today one of HQ’s main challenge is to understand how to best support its franchisees in their online transition/transformation. This kind of...

How we used the Measurement Protocol to track Spotify saves in Google Analytics

6th May, 2018 Glenn Vanderlinden

Web Analytics

Unless you’re a real Google Analytics geek, you’ve probably already heard from the Measurement Protocol but haven’t seen any applications besides the coffee machine video. This video suggest you need to be McGyver in order to be able to work with the Measurement Protocol. Sure, you could be, but...

What you need to know about AMP (Accelerated Mobile Pages)?

1st May, 2018 Bart Van Nieuwenhuyse

AMP or Accelerated Mobile Pages is an initiative taken by Google to further improve the user experience on mobile devices. It’s Google’s next step to improve “the web”. AMP is a specific markup in the HTML5 source code, that focuses on very fast loading times for web pages on mobile devices....