Articles | Resources

Google Shopping: Google opens doors to non-Google Comparison Shopping Services (CSS)

18th October, 2018 Doriane Magnus

In 2017 Google was condemned by the European Commission to a record fine (2.4 billions Euros) for abuse of dominant position in the context of shopping search results. Why ? Because the European Commission estimated that Google was putting forward his own products in the search results (ie:...

Can a robot do my job?

24th September, 2018 David Peeters

TLDR Yep, you’re doomed! The longer story The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological advancement was made, people were afraid it would take their jobs....

The ABC of advertising on LinkedIn

10th September, 2018 Céline Vermeulen

Generally speaking we only tend to think of linkedIn advertisement for recruitment purposes, while they are indeed strong in that specific alley, Linkedin is becoming a viable source of reaching the target audience for more and more brands. This due to the fact that it’s investing more and...

Omni-channel measurement in retail - A case study by IKEA Belgium

31st August, 2018 Frederic Palella

According to recent Google figures e-commerce is growing up to 3% every year within the retail industry. Despite this growth we still notice a paradox: in store traffic remains the main objective & KPI of the average retailer. This is all driven by the fact that 80% of retail sales still...

Voice Search - How we built our first Google Assistant app

18th July, 2018 Glenn Vanderlinden

Google

In this article we’ll share our journey on how we built our first Google Assistant application.We’ll also include some things we tried, so you don’t have to. To set the scene - Our first app wasn’t built using DialogFlow technology. DialogFlow was only used during the second application. This...

Voice Search - A guided tour to Google Actions, Google’s Assistance app management platform

18th July, 2018 Glenn Vanderlinden

Google

It’s been almost two years since Google introduced us to their Google Home device. What looked like a gimmick is now finding its way into more and more homes across the globe. This means brands & marketers are trying to figure out how to build custom experiences for these Google Home devices....

The voice landscape from a search perspective

18th July, 2018 Morgane De Roy

Marketing

Have you ever found yourself in a situation where you needed instant access to information but were on the go or just too busy? Just like many others, you probably turned to your mobile phone and searched the web to find what you were looking for. It’s all about convenience and the mobile...

Programmatic audio - Changing the way of buying audio ads online

10th July, 2018 Jeroen Cools

Advertising

In this article, we are taking a closer look at online audio advertising and how changes are being made in the way these ads are bought. First of all, we will hand you a brief introduction to what exactly programmatic audio buying is, followed by what the advantages are compared your standard...

Measuring your Advertising impact with Snapchat Pixel

6th July, 2018 Jeroen Cools

With Snapchat leaving the closed beta phase on its Snap pixel behind, it is time for an update on this feature. In this small post we are taking a closer look to how advertisers can capitalize on the growing presence of measurability within the platform. The introduction of the Snap pixel was...