Articles | Resources

A short introduction to (Online) Trade Marketing

23rd April, 2020 Astrid Fabri

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing. Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline world....

How to combine Shared Budgets and Smart Bidding Strategy

15th April, 2020 Olivier Mannekens

Why combine Shared Budget and Smart Bidding in Google Ads? You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency. More specifically, you want to automate budget management and automate bidding in Google Ads. Automated budget...

Voice Assistance - How to integrate voice into your digital transformation roadmap

3rd April, 2020 Dhan Claes

Aside from Google, Apple and Amazon we see more and more companies exploring the area of voice. As stated in the previous article “Voice Assistance - Is voice the new wave of digital transformation” the value proposition of voice AI is that it significantly improves customer experiences and in...

Voice Assistance - Is voice the next wave of digital transformation?

3rd April, 2020 Dhan Claes

It is being said that voice is the next wave after mobile, but actually, it is already here. If you are in the digital industry space you definitely need to understand the way voice will impact your business. Let’s start with some interesting statistical facts and predictions: In 2019 39% of...

Why is the future of MarkTech Stack all about CDPs and not DMPs ?

2nd April, 2020 Julien De Visscher

Context Marketeers have always been huge fans of acronyms. Some would say a way to complexify the simple tasks they are doing. It all started with media when terms such as CPC, CPM, CPA and DSP were thrown around. That evolved over the last years with the introduction of the term data management...

Programmatic Advertising on Waze: do or don’t?

23rd March, 2020 Robbe Desmyttere

It hasn’t been long since Waze made its inventory available programmatically. Less than a year ago, the platform only offered direct placements, while now, you can start buying placements through Display & Video 360. But how limited is their programmatic offer today? And is it worth investing...

Omnichannel & Local Strategies: A quick look back over 2019

23rd January, 2020 Eliot Dewilde

Now that 2019 is just behind us, it’s time to look back at one of the biggest trends of the year in digital marketing in Belgium: Omnichannel & Local strategies. As an agency, we indeed noticed that clients were more and more willing to jump on the O2O (Online to Offline) boat and to start...

15 ways to optimize your Facebook campaigns

22nd January, 2020 Olivia Lohest

You are about to launch your first Facebook campaigns or you have already launched some but are not satisfied with the results? Here are 15 effective tips to optimize and improve the results of your campaigns. 1. Choose the right campaign objective Before you start creating your campaign on the...

Fast introduction to podcasts

10th January, 2020 Timothy Jacqmin

Audio industry background Regarding the audio media landscape, my colleague Jeroen has previously explained the concept of programmatic audio in an article titled ‘Programmatic audio - Changing the way of buying audio ads online’. In addition to these two trends, we are seeing very strong growth...