Press Release - Omnichannel measurement Semetis-IKEA case, recognised by Google as best in class | Press Releases

09-Jul-2019, Brussels - Today we announce that Semetis’ IKEA case on Omnichannel measurement has been recognised by Google as best in class marketing case and integrated in the global Think With Google platform.

Think With Google bundles market research conducted by Google, key figures, best practices, and remarkable cases on a single website. It is aimed at marketers all over the globe and inspires them to seek continuous improvement across all of their marketing efforts.

This case is the result of a long and intense collaboration between IKEA Belgium and Semetis on omnichannel measurement. As IKEA’s omnichannel efforts matured, so did their digital strategy. What started as a simple upgrade to business reporting, turned into the core concept of IKEA’s full digital strategy. Internal objectives, KPI goals and reportings were upgraded to accurately represent not only online KPI’s but also footfall in stores. Ultimately, this leads to a set of insights allowing IKEA and Semetis to drive better business and marketing decisions.

“We are thrilled by this specific recognition. It confirms our believe that omnichannel measurement and activation is the way forward for any business looking to accelerate their omnichannel presence. Leveraging the extra insights and data points allows for smarter decision making and larger business impact. We hope that sharing this with the Think With Google community will help to stimulate the market further to adopt data-driven marketing as a standard.” - Maxime Vandenbussche, data-driven advocate at Semetis.

This recognition confirms & reinforces Semetis’ position as the leading strategic data-driven digital marketing agency.


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