We did it again. After being the first Belgian agency to launch a campaign on Netflix in France with Atol Mon Opticien in 2023, and breaking new ground on Disney+ this year with Wellness Pet, we are excited to announce that we were the first Belgian Media Agency to launch a Prime Video campaign with Amazon, and once again with Atol Mon Opticien. This time, the campaign was part of a back-to-school push, specifically targeting parents of young children.
The New Ad Spot
Prime Video ads give brands a great way to connect with an engaged audience by showing ads before and during streaming content. With different formats, like pre-roll videos, brands can pop up right at key moments when viewers are already focused on what they’re watching.
A Perfect Match
For this campaign, Prime Video was a great addition to our media mix because it gave us exactly what we needed:
- Premium Placement: Prime Video captures a highly attentive, premium audience as people who pay for content and are more likely to pay attention to ads. That’s why it was a perfect choice for our back-to-school campaign aiming at targeting parents.
- Family Movie Targeting: One of Prime Video’s best features is targeting specific content, like family movies. We wanted to reach parents while they were watching movies with their kids, ensuring our message landed in the right moment and felt relevant.
Keeping the Momentum Going
Once again, Semetis is leading the way, and this time with Prime Video. This campaign shows our dedication to exploring fresh platforms and delivering top-notch media solutions for our clients. In digital marketing, staying ahead means constantly testing and trying new things. The industry is always evolving, and it’s crucial to keep experimenting with emerging platforms to find out what works best. That’s why, at Semetis, we prioritize innovation and test and learn. It’s how we ensure our clients stay competitive and continue to reach their audiences in the most effective ways possible.
Emilie Andries
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