Brussels, November 22, 2024 – Last Friday, November 15th, Semetis had the privilege of hosting 'The Morning Shift'. A unique, interactive event designed for those who dare to question the status quo and seek out fresh perspectives.
We kicked off the session with some dilemma's like 'left brain vs. right brain' or 'sales activation vs. brand building'. Though dilemmas that immediately sparked some interesting discussion with our clients.
The event featured 3 key topics:
- The Digital Fog: How the dream of tight targeting and attribution has been eclipsed by the true currency of marketing: attention.
- The Fundamentals of Marketing Effectiveness: Drawing on experts like Les Binet, Peter Field, and Dr. Grace Kite, we revisited the timeless principles of long-term brand building.
- Case Study by TBWA: The Delhaize story—a perfect example of how a balanced marketing strategy can go beyond performance to achieve enduring brand growth.
The event sparked engaging discussions and fresh perspectives, reinforcing the need for marketers to move beyond traditional approaches and embrace a more balanced, long-term strategy.
We extend our heartfelt thanks to our clients for their active participation and thought-provoking contributions, which made the session a resounding success.
At Semetis, we remain committed to fostering innovation, sparking meaningful conversations, and building a future where marketing effectiveness drives real, sustainable growth.
For more insights from the event or to learn how Semetis can help your brand grow, contact us here.
Justine Cremer
| LinkedinThis email address is being protected from spambots. You need JavaScript enabled to view it.
