Articles | Resources

The first Google shopping campaign with partners in Belgium

17th July, 2020 Olivia Lohest

We are very pleased to announce that Semetis is the first Belgian agency to have launched a Shopping Campaign with Partners with the collaboration of Vanden Borre and Samsung. However, you may not have heard of this new type of campaign. If this is the case, this article is for you! We...

Pinterest shopping

11th June, 2020 Femke Timmermans

Pinterest, heaven on earth for those looking for creative ideas. Some of you might have your own account to pin DIY ideas, interior design or even some inspiration for in the kitchen. Others might even already be advertising on the platform. Yes indeed. Pinterest is not only a social media...

Amazon Sponsored Products: Getting the Basics Right

29th May, 2020 Jennifer Nollet

Advertising

When it comes to Retail, Amazon is a company that can not be overlooked. You can shop their enormous offer going from clothing, the latest tech or even your toilet paper. Their giant worldwide webshop has become indispensable to many consumers. As an online retailer they are a player to...

A short introduction to (Online) Trade Marketing

23rd April, 2020 Astrid Fabri

In a forever evolving world, a company cannot only do its business on its own. Today, we wanted to share one growing trend in our markets: Online Trade Marketing. Trade Marketing is actually a pretty old B2B marketing concept, well known by retailers and suppliers in the offline world....

How to combine Shared Budgets and Smart Bidding Strategy

15th April, 2020 Olivier Mannekens

Why combine Shared Budget and Smart Bidding in Google Ads? You want to leverage Google’s newest automation features to boost your Google Ads performances, and your efficiency. More specifically, you want to automate budget management and automate bidding in Google Ads. Automated budget...

Voice Assistance - How to integrate voice into your digital transformation roadmap

3rd April, 2020 Dhan Claes

Aside from Google, Apple and Amazon we see more and more companies exploring the area of voice. As stated in the previous article “Voice Assistance - Is voice the new wave of digital transformation” the value proposition of voice AI is that it significantly improves customer experiences and in...

Voice Assistance - Is voice the next wave of digital transformation?

3rd April, 2020 Dhan Claes

It is being said that voice is the next wave after mobile, but actually, it is already here. If you are in the digital industry space you definitely need to understand the way voice will impact your business. Let’s start with some interesting statistical facts and predictions: In 2019 39% of...

Why is the future of MarkTech Stack all about CDPs and not DMPs ?

2nd April, 2020 Julien De Visscher

Context Marketeers have always been huge fans of acronyms. Some would say a way to complexify the simple tasks they are doing. It all started with media when terms such as CPC, CPM, CPA and DSP were thrown around. That evolved over the last years with the introduction of the term data management...

Programmatic Advertising on Waze: do or don’t?

23rd March, 2020 Robbe Desmyttere

It hasn’t been long since Waze made its inventory available programmatically. Less than a year ago, the platform only offered direct placements, while now, you can start buying placements through Display & Video 360. But how limited is their programmatic offer today? And is it worth investing...