Articles | Resources

What is the difference between an Event and Custom conversion on Meta?

13th December, 2024 Lore Fierens

When planning a conversion campaign in Meta Business Manager, it is necessary to create an optimization event. You can choose between two options: events and custom conversions. But what is the difference, and why is it advisable to set up a custom conversion? Custom conversions offer significant...

The Digital Fog

5th December, 2024 Dhan Claes

For people who don’t know Semetis. We are Belgian’s leading digital media agency. For people who don’t know me. I like to push boundaries both in my professional life and in my personal life. I’m a multiple Ironman finisher. And for a year now, I went from Ironmans to ironing baby...

Cofidis: From name recognition to a trusted credit partner in Flanders

2nd December, 2024 Olivia Lohest

A familiar brand, but what do they do? Imagine seeing the Cofidis logo: bright yellow and red, with a sunburst design. You’ve seen it before, but what exactly do they offer? Travel services? Energy solutions? In today’s crowded market, while 75% of consumers recognize a brand by name, only a...

ChatGPT: A technological revolution paired with today’s environmental challenges

2nd December, 2024 Pénélope Négrault

"A request on ChatGPT is like wasting a bottle of water and powering a light bulb for 15 minutes," according to A. Kapoor in an investigation by the media outlet NOW. Chances are, as you read this, you have already used an AI tool or feature. As observed among our clients and even within Semetis,...

SEO in FMCG: How SPA® Leverages Search to Empower Healthier Choices

13th November, 2024 Emilie Andries

As a leader in the bottled water category, SPA® is dedicated to helping Belgians improve their hydration habits. In partnership with Semetis, SPA® has developed a robust SEO strategy to make healthier hydration choices accessible to consumers. Together, we aim to fulfill SPA®'s simple yet...

The impact of AI on SEO: Transforming the Landscape

28th October, 2024 Sven Bosschem

Introduction Artificial Intelligence (AI) has progressed its status as a futuristic concept to become a critical component of today’s digital landscape. From personalized recommendations to advanced analytics, AI impacts nearly every aspect of digital marketing. One area experiencing significant...

Engaging the Next Generation: The Power of In-Game Advertising

18th October, 2024 Laura Rooseleer

At Semetis, we constantly explore innovative ways to help our clients connect with their audiences. Recently, we ventured into In-Game Advertising (IGA) for the first time in partnership with Azerion. Gaming has rapidly become one of the most popular pastimes in Belgium, with 47% of the population...

How AI is Forcing Search Marketers to Level Up

7th October, 2024 Charlie Deschamps

Introduction We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic concept—it’s here,...

Elevate Your Business with Effective SEO Strategies

2nd October, 2024 Marie Capart

Introduction Search Engine Optimisation (SEO) is the practice of improving a website to increase its visibility when people search for products or services related to a business. The aim is to appear as high as possible in organic search results and to ensure that the right content is presented...