Articles | Resources

Enhance Ad Campaigns with Weather Data - Part 2

25th July, 2017 Julien De Visscher

Introduction A few months ago I wrote an article on “enhancing ad campaigns with weather data”. The goal of this first article was to explain how, from a technical point of view, we were able to contextualize our sessions’ data in Google Analytics with weather data. The described purpose of this...

Why visual sitelinks will improve your search results

2nd June, 2017 Elisabeth Marécaux

Advantages of visual sitelinks The importance of using ad extensions on a frequent basis has many different reasons, but mainly it leads to gaining more real-estate on the search engine results page. Google continuously works on adding different ad extensions to give the advertiser the...

Snapchat Ads launched in Belgium

15th May, 2017 Bart Van Nieuwenhuyse

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market. Even...

Is your organisation ready for Google Analytics 360?

19th April, 2017 Glenn Vanderlinden

More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however not always clear for marketeers and decision makers what the benefits are and if their organisation even requires such...

Deliver your clients by car, not horse riding anymore

4th April, 2017 Nicolas Debray

10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends.

Google AdWords: Drafts and Experiments

3rd April, 2017 Gaëtan Heijmans

Google is constantly evolving. One of its major focus points is offering flexibility towards advertisers so they can test, optimise and iterate. With this in mind Google has launched two new powerful tools called “drafts” and “experiments”. Since February 1, 2017 these new tools have fully...

The difference between the new AdWords IF function and ad customisers on the search network

28th March, 2017 Placide Mugenzi

In February 2017 Google has implemented a feature for AdWords which allows advertisers to customise their ads. Through this article, we will introduce to you the new feature and the difference towards the standard ad customiser.

4 reasons why should you use Gmail Ads

2nd March, 2017 Mathieu Van Wylick

Gmail ads

Gmail Ads (formerly known as Google Sponsored Promotions) has been launched by Google a few years ago. Back in the days some of my colleagues gave you a really complete introduction about this exciting format. However my objective today is to convince you to make a good and efficient use of this...

How to Integrate the use of stories in your social media strategy ?

24th February, 2017 Céline Vermeulen

Instagram’s launch of the new feature “stories” did not come as a surprise for most of us. After a failed attempt to acquire the Snapchat in 2013 it has worked ever since on the development of such lookalike apps. While some of those copycats failed along the way, the Instagram story is here to...