Articles | Resources

Why it is time for you to migrate to HTTPS

12th December, 2016 Grégoire le Hardy

When asked about HTTPS and its benefits, people often believe that the only purpose of the HTTPS is to protect user’s sensitive data or password. The reality is actually much more complex. Indeed, the benefits of supporting HTTPS on your website go far beyond “just” protecting user’s sensitive...

Automating your Digital Advertising with Feed Based Technology

6th December, 2016 Julien De Visscher

Digital is continuously growing and complexifying. This is especially true for eCommerce that needs to manage digital advertising campaigns with the main objective of having a positive return on investments (ROI) at the end of the day.

Building Great Helpful Piece of Technology - Advertising Budget Monitoring Spendoo

28th November, 2016 Nicolas Debray

Semetis, being a full stack Digital Advertising and Digital Business Intelligence agency, is facing continuous challenges within a non-stop evolving industry.

What do indirect conversions mean for my digital advertising?

25th November, 2016 Julien Cornet

Conversions are the lifeblood of digital advertising. They are often also referred to as leads, sales, goals, purchases, visits or subscriptions. With the digitisation of advertising, advertisers and their agencies have been submerged with data and performance measurement. And this is...

Google Tag Manager Tip: What to do if gtm.click and gtm.linkClick are not working?

21st November, 2016 David Peeters

On some websites, the gtm.click and gtm.linkClick events are not workining. No matter where you click, those events are never added to the event list. If you want to do some more complex tagging, those events are indispensable.

Why and How to do Branding in Search?

3rd November, 2016 Doriane Magnus

Very often advertisers that need to build brand awareness will first think about Display Advertising. Of course it makes perfect sense. Display allows a broad reach with the possibility to accurately target the audience based on your offer and on your positioning. It allows you to visually...

Accelerated Mobile Pages

21st October, 2016 Grégoire le Hardy

In the recent years and months, mobile usage on the internet has become increasingly important and every day, more and more people are looking for content on their smartphones rather than on desktop.

Is Waze ads the key to local brand presence?

20th October, 2016 Hannes Cludts

Waze is a social user-based GPS application which offers voice-guided navigation while also connecting you with other app-users. This allows you to receive real-time updates on traffic or road information. It can, for example give you a heads up on oncoming traffic jams or obstacles and provide...

Blogspot: GTM latest updates

14th October, 2016 Stéphane Juricic

As a heavy GTM user, you have probably noticed some changes lately in the interface with the arrival of a new functionality called workspace. Since the release of GTM v2, it is the biggest change to the tool. Put back into broader context, it gives us two indications: