Articles | Resources

A take on digital marketing automation

7th August, 2017 Stephane Juricic

I was born in 87 and part of the generation Y. As a kid, I was able to witness the rapid changes and huge boom in technology and the Internet. It was the time of the dotcom bubble where everything seemed possible. At the age of 15, I was so happy to test MSN live chat to be in live conversation...

How Youtube Mastheads can reinforce your media strategy

3rd August, 2017 Hannes Cludts

For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average...

Enhance Ad Campaigns with Weather Data - Part 2

25th July, 2017 Julien De Visscher

Introduction A few months ago I wrote an article on “enhancing ad campaigns with weather data”. The goal of this first article was to explain how, from a technical point of view, we were able to contextualize our sessions’ data in Google Analytics with weather data. The described purpose of this...

Why visual sitelinks will improve your search results

2nd June, 2017 Elisabeth Marécaux

Advantages of visual sitelinks The importance of using ad extensions on a frequent basis has many different reasons, but mainly it leads to gaining more real-estate on the search engine results page. Google continuously works on adding different ad extensions to give the advertiser the...

Snapchat Ads launched in Belgium

15th May, 2017 Bart Van Nieuwenhuyse

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market. Even...

Is your organisation ready for Google Analytics 360?

19th April, 2017 Glenn Vanderlinden

More and more organisations are looking into making the switch towards the Google Analytics premium version and related paid products, called the “Google 360 suite”. It is however not always clear for marketeers and decision makers what the benefits are and if their organisation even requires such...

Deliver your clients by car, not horse riding anymore

4th April, 2017 Nicolas Debray

10 years ago I joined Google. Lucky me. It was on May 2007. The term “cloud” wasn’t such a hype except internally at Google and a handful of big tech companies. Now, in early 2017, the term “cloud” reached its popularity peak in Google Trends.

Google AdWords: Drafts and Experiments

3rd April, 2017 Gaëtan Heijmans

Google is constantly evolving. One of its major focus points is offering flexibility towards advertisers so they can test, optimise and iterate. With this in mind Google has launched two new powerful tools called “drafts” and “experiments”. Since February 1, 2017 these new tools have fully...

The difference between the new AdWords IF function and ad customisers on the search network

28th March, 2017 Placide Mugenzi

In February 2017 Google has implemented a feature for AdWords which allows advertisers to customise their ads. Through this article, we will introduce to you the new feature and the difference towards the standard ad customiser.