Articles | Resources

Don’t wait any further to use GA4

13th December, 2021 Grégoire le Hardy

It’s been almost exactly a year since we started pushing our clients into adopting Google Analytics 4. We’ve been writing about what the tool was about, how to set up your GA4 account, how to use your existing enhanced ecommerce dataLayer for GA4, and many others. Then, if you followed one...

WeatherAds.io - What is it and how does it work?

24th November, 2021 Femke Timmermans

Last year I wrote an article about setting up weather based campaigns with Smartly.io. Smartly.io however is not the only automation platform that can help you build weather based campaigns. Some examples are: Hunch.io, Sticherads.io and Weatherads.io. While ad automation platforms...

WeatherAds.io - Automation Types

24th November, 2021 Femke Timmermans

When using Weatherads.io to automate your campaign based on Weather, you can choose between 2 types of automations: Single location automation Multi-location automation Which type of automation that you use depends on your campaign: Do you have different ads depending on the...

What does your bounce rate really tell you?

27th October, 2021 Eliott Pousset

Google Analytics

Bounce Rate is a hot topic when it comes to Google Analytics and website analysis. How many times have you or your client asked if the website is attractive to users, if they stay for a long time and what they do there? For any relevant analysis of the user experience on a website, the bounce rate...

Advertising on a inspirational platform: Pinterest

25th June, 2021 Elisabeth de Biolley

2020: what an unusual year! During the periods of confinement, many people found themselves alone at home looking for something to do. Some of them turned to the inspiration platform: Pinterest. In fact, according to Pinterest (Global Results Feb-April 2020.), engagement on the platform has...

Server-side GTM in a nutshell - Cookieless Series Part 5

23rd April, 2021 Grégoire le Hardy

Google
data

In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook Conversion API. Like Facebook, Google is working more and more towards server-side articulation with...

Data Studio Tip: How to get unsampled data in Data Studio

30th March, 2021 Robbe Desmyttere

Data sampling is a hot topic when it comes to Google Analytics. Especially for websites with huge data sets (think of ecommerce with hundreds or even thousands of products), using the free version of Google Analytics often limits us to only be able to see a fraction of the...

Facebook Conversion API: why and how to implement it

23rd March, 2021 Grégoire le Hardy

Why should I implement the Facebook Conversion API? Facebook is pushing the market and the agencies to implement their Conversion API, but why? In this article, we will go through the advantages that it can bring to your business and how we can help you put it in motion. Before we go down...

How to prepare your digital marketing efforts towards a cookieless world - Cookieless Series Part 2

12th March, 2021 Frédéric Palella

Marketing

This is the second article in a series of 7. Here we are building further on the article ‘Cookieless Series Part 1 - How ITP & GDPR are affecting your marketing results’, where we’ve set the scene on today’s constraints originating from ITP and GDPR. We will outline our vision on the...