Articles | Resources

Maximizing your total omnichannel revenue with conversion value rules

30th November, 2022 Jonas Geiregat

Introduction As an omnichannel business, one of the hardest challenges is to know how you can maximize both your online and offline revenue together. Times are changing quickly and we saw an enormous uplift of e-commerce when COVID-19 struck. In 2022 we see a returning trend of some people...

3 tips to keep your Google Analytics data clean

29th November, 2022 Justine Heeren

As a data-driven agency, data is a decision-driver for us. But what if our data is wrong? When using analytics tools such as Google Analytics, we know that our data will never be 100% perfect as there might be discrepancies coming from many different factors: ad blockers, consent to be respected,...

How to debug Google Enhanced Conversions implementation

28th November, 2022 Justine Heeren

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to implement it. In this article we will explain how to verify your implementation in Google Ads and using the Tag Assistant. We’ll explain how to locate the “em Parameter”, which...

How to set-up Google Enhanced Conversions in GTM

28th November, 2022 Justine Cremer

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions. In this article, we’ll explain how to implement it manually, using Google Tag Manager and a dataLayer variable. Before you begin Make sure you have Google Ads conversion tracking set up...

Working in a media agency

18th November, 2022 Louise Gatot

Working in the leading digital marketing agency Semetis was born in Brussels in March 2009, created by two Googlers Gabriel Goldberg and Nicolas Debray. Their vision was to build the best in-class data-driven marketing agency, by understanding the evolution of technology and putting data at the...

Advertising in the Metaverse - What can we expect in the Future?

28th October, 2022 Charlie Deschamps

When Facebook rebranded its company to “Meta” in 2021, it announced at the same time that the metaverse would be one of its core focuses in the years to come. Since then, the metaverse has been the internet's favourite buzzword. And more and more brands want to be associated with it, as they see a...

What insights do we have one year after the launch of Performance Max campaigns?

27th October, 2022 Astrid Mérenne

In today’s world, automation is at the centre of every digital advance. In the digital marketing world, algorithms and marketing automation tools are becoming more and more powerful and essential for online advertising. With this in mind, comes the need for data: the more data you can feed the...

Overcoming the emerging data quality challenges with GVRN

26th October, 2022 Maxime Denis

In the next five years, customer analytics is estimated as the most crucial factor of driving customer experience improvement. High-quality data is one of the essential drivers of digital marketer’s efforts: create customer personas, deliver better-targeted campaigns, personalised offerings and to...

Implementation of Consent Mode - Semetis Walkthrough

19th October, 2022 Lotte Vranckx

This is the second article on Consent Mode and provides you with a walkthrough on how to actually implement it. Make sure to jump to the first article as well to get a full grasp on what Consent Mode is, how it works and its key features. Below we describe the following 4 main steps to implement...