Targeting

  • EG Magnesium OPTI - How to Use Relevant Video Advertising While Reaching A Broad Audience

    70% of the Belgian population

    70% of Belgians have a magnesium deficit, with the majority of them being unaware of this. The demand for magnesium supplements is mainly of the more health-conscious target audience and keeps decreasing every year in Belgium.

    How can we

    ...
  • Targeting options on LinkedIn

    For most of us, LinkedIn is seen as the most powerful network in terms of recruitment. With nearly 774 million users in more than 200 countries in 2021, LinkedIn has indeed become the reference for professional social networks.

    But the platform is now also proving to be a powerful tool for online advertising. Like Facebook, Instagram

    ...
  • What are Topics API and Fledge API?

    In recent years, Internet users have become increasingly concerned about their privacy and the use of their personal data on the Internet. Consequently, some legal measures have been taken and now advertisers and publishers need to adapt the way they advertise to offer an environment that better respects the privacy of users.

    On the

    ...

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