Articles | Resources

How to set-up Google Enhanced Conversions in GTM

28th November, 2022 Justine Cremer

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions. In this article, we’ll explain how to implement it manually, using Google Tag Manager and a dataLayer variable. Before you begin Make sure you have Google Ads conversion tracking set up...

Working in a media agency

18th November, 2022 Louise Gatot

Working in the leading digital marketing agency Semetis was born in Brussels in March 2009, created by two Googlers Gabriel Goldberg and Nicolas Debray. Their vision was to build the best in-class data-driven marketing agency, by understanding the evolution of technology and putting data at the...

Advertising in the Metaverse - What can we expect in the Future?

28th October, 2022 Charlie Deschamps

When Facebook rebranded its company to “Meta” in 2021, it announced at the same time that the metaverse would be one of its core focuses in the years to come. Since then, the metaverse has been the internet's favourite buzzword. And more and more brands want to be associated with it, as they see a...

What insights do we have one year after the launch of Performance Max campaigns?

27th October, 2022 Astrid Mérenne

In today’s world, automation is at the centre of every digital advance. In the digital marketing world, algorithms and marketing automation tools are becoming more and more powerful and essential for online advertising. With this in mind, comes the need for data: the more data you can feed the...

Overcoming the emerging data quality challenges with GVRN

26th October, 2022 Maxime Denis

In the next five years, customer analytics is estimated as the most crucial factor of driving customer experience improvement. High-quality data is one of the essential drivers of digital marketer’s efforts: create customer personas, deliver better-targeted campaigns, personalised offerings and to...

Implementation of Consent Mode - Semetis Walkthrough

19th October, 2022 Lotte Vranckx

This is the second article on Consent Mode and provides you with a walkthrough on how to actually implement it. Make sure to jump to the first article as well to get a full grasp on what Consent Mode is, how it works and its key features. Below we describe the following 4 main steps to implement...

Modelling missing conversions with Consent Mode

19th October, 2022 Lotte Vranckx

It’s clear that nowadays, users are becoming more and more aware and critical of how their personal data is being used online. This stimulated GDPR and e-privacy laws, being stricter than ever before and forcing companies to request the consent of their users to be tracked. As a consequence, we...

9 best practices for your TikTok campaigns

18th October, 2022 Emilie Andries

As TikTok is still considered a newcomer in our media landscape, many advertisers don’t have the experience in properly optimizing their TikTok campaigns. Campaign optimizations will improve your overall performance and boost your ROI. In this article, you'll find 9 ways to optimize your...

An overview of some Google Analytics alternatives

13th September, 2022 Justine Heeren

Introduction "Is Google Analytics Illegal?”. If you have followed the news lately, you must have heard about that topic. It started in Austria where the Austrian Data Protection Authority has decided that Google Analytics violates the General Data Protection Regulation of the European Union...