Articles | Resources

AppsFlyer: The ultimate tool for measuring and optimizing app marketing campaigns

6th December, 2023 Pieter Maesmans

Introduction In today's competitive app market, it is important to have insight into the effectiveness of your app marketing campaigns. AppsFlyer can help you with this. It is a mobile marketing analytics and attribution platform that helps app marketers understand and optimize their marketing...

Optimising Website Analytics with Google Tag: A Comprehensive Guide for 2023

27th November, 2023 Eliott Pousset

Unlocking the Power of Google Tag: A Deep Dive into the Game-Changer of 2022 As digital marketers, staying on top of the latest tools and technologies is essential to thrive in the ever-evolving online landscape. In late 2022, Google introduced the Google Tag, a tool that promises to simplify and...

Unveiling the Power of Google's New Google Tag Template in Google Tag Manager

27th November, 2023 Eliott Pousset

Introduction Google's digital marketing landscape is ever-evolving, and staying ahead of the curve is essential for marketers. In this article, we'll explore the latest update that has replaced Google Analytics 4 configuration tags in Google Tag Manager containers: the new Google Tag. This...

Google's consent mode will (almost) become mandatory in 2024

24th November, 2023 Eliot Dewilde

Following the recent announcement of the DMA/DSA legislations and the extended responsibilities of the Gatekeepers towards user consent, Google has already shared that they will enlarge the scope of their consent mode tool and make its implementation mandatory for all advertisers willing to use...

The Digital Markets Act, the Digital Services Acts and their impact on the digital industry

24th November, 2023 Eliot Dewilde

Do you still remember 2018 when the GDPR started to be applicable? This European legislation led to a massive impact for our industry, with all the companies having to implement quite a lot of things (such as Consent Management Platforms) in order to be compliant with the new law. While everyone...

Implementing Enhanced Conversions via Server-Side GTM

7th November, 2023 Robbe Desmyttere

Enhanced conversions is a feature that can improve the accuracy of your conversion measurement. It supplements your existing conversion tags by sending hashed first party conversion data from your website to Google Ads. In this article, we will talk about setting up enhanced conversions via...

How is AI transforming the way we advertise?

7th November, 2023 Astrid Mérenne

If there is one word that we’ve been talking about constantly since 2023, it has to be Artificial Intelligence, and how it is disrupting our world. Of course, AI is or will have an impact on a lot of industries, but what will be the impact exactly on marketing? How will it change the way we do...

Data Modeling in Google Analytics 4 (GA4): The Role of Reporting Identity

20th October, 2023 Justine Heeren

In a previous article, we highlighted some reasons explaining why your data might look different between UA & GA4. One of the reasons was linked to the Reporting Identity and the 3 ways of identifying users within GA4: Blended: method taking into account both observed data (User ID, Google...

A first: Semetis launched the first campaign on Netflix

6th October, 2023 Emilie Andries

In the ever-changing world of digital marketing, staying at the forefront of innovation is essential. Semetis has demonstrated its commitment to pushing boundaries by being among the first agencies to launch an advertising campaign on Netflix in France with “Atol Mon Opticien”. Atol Mon Opticien:...