Articles | Resources

How to set-up Google Enhanced Conversions using CSS Selectors

28th December, 2022 Eliott Pousset

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to set-up Google Enhanced Conversions in GTM. In this article, we’ll explain how to retrieve existing unhashed user-provided data variables in your data layer using CSS...

Local Inventory Ads are now available in Belgium

28th December, 2022 Olivia Lohest

In today's world, where the Covid crisis has dramatically changed consumer behavior, it is essential for advertisers to adapt their strategies to the blurring lines between online and offline retail. As consumers increasingly go through online touchpoints during their purchasing journey, they have...

What does it look like to be a Happiness Manager at Semetis?

23rd December, 2022 Alisson Nonclercq

My name is Alisson and I am the Happiness Manager at Semetis. Wait. What’s that, again? There is no real definition for “Happiness Manager” as it is a dynamic and evolving role that follows the company culture and the business needs. At Semetis, my function is axed on...

How to attract attention with advertising?

20th December, 2022 Janne Beke

10 tips for creating ads that grab the user's attention Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention. Overall, there are 4 major factors that...

Exploring Google's Consent Mode: A Comprehensive Look at the Basic Implementation

20th December, 2022 Sebastiaan Reeskamp

SUMMARY This article discusses the challenges that digital advertisers face with regard to tracking and attribution, particularly in light of the GDPR legislation. It also discusses Google's solution to these challenges, called Consent Mode, and the debate surrounding its use of cookieless pings...

What is programmatic TV and why does it matter

20th December, 2022 Floriane Defacqz

Programmatic TV refers to the possibility to buy advertising placement on TV using data-driven algorithms. This automation gives the opportunity to target a specific audience, use specific messages depending on the audience, etc. This evolution of TV advertising will change tremendously the way TV...

The added value of having multiple RTG channels in your MMix

20th December, 2022 Pieter Maesmans

SUMMARY At one point or another in a company’s advertising career, chances are that they want to test retargeting channels to innovate themselves again. This makes sense for a lot of companies but also raises some questions. Do I need multiple RTG partners? Can’t I just have one retargeting...

How to Target B2B Audiences in SEA?

16th December, 2022 Vincent Magera

Introduction In designing a marketing strategy, one of the fundamental questions is: Who is our target? The answer to this question is crucial in defining the other elements of the marketing strategy (channels, messages, target, budget, etc.) For example, there are many differences...

4 steps to create a perfect media plan

15th December, 2022 Floriane Defacqz

As a digital marketeer, we all have at one moment to define a strategy to promote our product, services or other on the internet. This is not an easy task, the digital landscape brings endless possibilities and unlimited strategies. Also, the perfect plan doesn’t exist. But we have defined 4 easy...