Articles | Resources

How to attract attention with advertising?

20th December, 2022 Janne Beke

10 tips for creating ads that grab the user's attention Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention. Overall, there are 4 major factors that...

Exploring Google's Consent Mode: A Comprehensive Look at the Basic Implementation

20th December, 2022 Sebastiaan Reeskamp

SUMMARY This article discusses the challenges that digital advertisers face with regard to tracking and attribution, particularly in light of the GDPR legislation. It also discusses Google's solution to these challenges, called Consent Mode, and the debate surrounding its use of cookieless pings...

What is programmatic TV and why does it matter

20th December, 2022 Floriane Defacqz

Programmatic TV refers to the possibility to buy advertising placement on TV using data-driven algorithms. This automation gives the opportunity to target a specific audience, use specific messages depending on the audience, etc. This evolution of TV advertising will change tremendously the way TV...

The added value of having multiple RTG channels in your MMix

20th December, 2022 Pieter Maesmans

SUMMARY At one point or another in a company’s advertising career, chances are that they want to test retargeting channels to innovate themselves again. This makes sense for a lot of companies but also raises some questions. Do I need multiple RTG partners? Can’t I just have one retargeting...

How to Target B2B Audiences in SEA?

16th December, 2022 Vincent Magera

Introduction In designing a marketing strategy, one of the fundamental questions is: Who is our target? The answer to this question is crucial in defining the other elements of the marketing strategy (channels, messages, target, budget, etc.) For example, there are many differences...

4 steps to create a perfect media plan

15th December, 2022 Floriane Defacqz

As a digital marketeer, we all have at one moment to define a strategy to promote our product, services or other on the internet. This is not an easy task, the digital landscape brings endless possibilities and unlimited strategies. Also, the perfect plan doesn’t exist. But we have defined 4 easy...

Cookieless Future: How are third-party cookies being replaced?

14th December, 2022 Alexandre Vanhemelryck

Introduction “How can I continue advertising in a third-party cookieless world?”. As you know, we are approaching the end of the third-party cookies era. This will have a massive impact on Semetis as an advertising agency but of course also on all advertisers doing digital campaigns.That’s why,...

The Impact of ChatGPT on Digital Marketing

14th December, 2022 Robbe Desmyttere

ChatGPT is a large language model developed by OpenAI, a research institute in the field of artificial intelligence. They are also the founders of DALL-E, the tool which can create realistic images and art from a description in natural language. The tool has taken the internet by a storm in the...

What are third-party cookies?

14th December, 2022 Robbe Desmyttere

In a recent press release, Anthony Chavez, VP of Privacy Sandbox, announced that they will be expanding their testing of the Privacy Sandbox. This means that the development of the Privacy Sandbox will take longer than expected, until Q3 2023. By that time, Chavez expects the Privacy Sandbox APIs...