Articles | Resources

The concept of Attention in advertising

13th January, 2023 Janne Beke

Advertising

Revising our KPIs in the war for attention We are overloaded with ads. According to Teads and Lumen, we consume an average of 299 minutes of media per day, of which consumers are exposed to ads for 84 minutes. How many minutes of that are spent paying attention to ads? Frankly, that's very...

How to modify dataLayer dimensions in Google Tag Manager

13th January, 2023 Robbe Desmyttere

If you're using Google Tag Manager to manage your website's tracking and marketing tags, chances are high you are using the dataLayer object. The dataLayer is a JavaScript object that stores information about the page and its interactions, which can be used to pass data to tracking and marketing...

How to be effective on Meta

29th December, 2022 Marine Delatte

When it comes to advertising online and especially on Meta, it can quickly become tedious. Between creating numerous ads, setting up tracking, checking for errors, etc. it can easily take many hours. It is therefore very important to find ways to automate certain processes in order to save time...

The new Meta “objective selection experience”

29th December, 2022 Diane Tremouroux

Introduction In order to simplify campaign setups, Meta simplified the objective selection possibilities when creating new campaigns in Ads Manager. As explained by Meta: “We’re moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their desired business outcomes...

Bumpers vs Trueview for Awareness

29th December, 2022 Xander Schepens

Introduction When designing an awareness media plan, and by extension any media plan at all, it is quite easy to get lost in all the different options that are available on the market. Choices need to be made regarding which platforms to advertise on, the type of the ad to go for, the format of...

Maximising Online Sales and Visibility with Channable

28th December, 2022 Claire Seredynski

Being a retailer in a time where online purchases become increasingly popular requires efficient tools. This includes utilising SEO and referencement engines, paid search and social platforms, data and analytics tools, and most importantly, a feed management tool capable of creating, customising,...

How to set-up Google Enhanced Conversions using CSS Selectors

28th December, 2022 Eliott Pousset

We already explained in previous articles how to improve conversion tracking with Google Enhanced Conversions and how to set-up Google Enhanced Conversions in GTM. In this article, we’ll explain how to retrieve existing unhashed user-provided data variables in your data layer using CSS...

Local Inventory Ads are now available in Belgium

28th December, 2022 Olivia Lohest

In today's world, where the Covid crisis has dramatically changed consumer behavior, it is essential for advertisers to adapt their strategies to the blurring lines between online and offline retail. As consumers increasingly go through online touchpoints during their purchasing journey, they have...

What does it look like to be a Happiness Manager at Semetis?

23rd December, 2022 Alisson Nonclercq

My name is Alisson and I am the Happiness Manager at Semetis. Wait. What’s that, again? There is no real definition for “Happiness Manager” as it is a dynamic and evolving role that follows the company culture and the business needs. At Semetis, my function is axed on...