Articles | Resources

8 Essential Google Chrome Extensions for Performance Marketers

16th December, 2024 Pieter Maesmans

Introduction Performance marketing is all about efficiency, accuracy, and data-driven decisions. Luckily, Google Chrome offers extensions that help marketers work faster and more effectively. Whether you’re checking redirects, clearing cookies, or validating tracking tags, these 8 tools are a...

EG Magnesium OPTI - How to Use Relevant Video Advertising While Reaching A Broad Audience

13th December, 2024 Jonas Geiregat

70% of the Belgian population 70% of Belgians have a magnesium deficit, with the majority of them being unaware of this. The demand for magnesium supplements is mainly of the more health-conscious target audience and keeps decreasing every year in Belgium. How can we generate overall awareness...

Understanding different reporting identities GA4

13th December, 2024 Lotte Vranckx

The importance of reporting Identities in GA4 1st of July 2024 marked an important day, the sunset of Universal Analytics (UA). This means all users were forced to transition to Google Analytics 4 (GA4) and let go of their beloved UA. By now, most of us have had time to familiarize ourselves...

What is the difference between an Event and Custom conversion on Meta?

13th December, 2024 Lore Fierens

When planning a conversion campaign in Meta Business Manager, it is necessary to create an optimization event. You can choose between two options: events and custom conversions. But what is the difference, and why is it advisable to set up a custom conversion? Custom conversions offer significant...

The Digital Fog

5th December, 2024 Dhan Claes

For people who don’t know Semetis. We are Belgian’s leading digital media agency. For people who don’t know me. I like to push boundaries both in my professional life and in my personal life. I’m a multiple Ironman finisher. And for a year now, I went from Ironmans to ironing baby...

Cofidis: From name recognition to a trusted credit partner in Flanders

2nd December, 2024 Olivia Lohest

A familiar brand, but what do they do? Imagine seeing the Cofidis logo: bright yellow and red, with a sunburst design. You’ve seen it before, but what exactly do they offer? Travel services? Energy solutions? In today’s crowded market, while 75% of consumers recognize a brand by name, only a...

ChatGPT: A technological revolution paired with today’s environmental challenges

2nd December, 2024 Pénélope Négrault

"A request on ChatGPT is like wasting a bottle of water and powering a light bulb for 15 minutes," according to A. Kapoor in an investigation by the media outlet NOW. Chances are, as you read this, you have already used an AI tool or feature. As observed among our clients and even within Semetis,...

SEO in FMCG: How SPA® Leverages Search to Empower Healthier Choices

13th November, 2024 Emilie Andries

As a leader in the bottled water category, SPA® is dedicated to helping Belgians improve their hydration habits. In partnership with Semetis, SPA® has developed a robust SEO strategy to make healthier hydration choices accessible to consumers. Together, we aim to fulfill SPA®'s simple yet...

The impact of AI on SEO: Transforming the Landscape

28th October, 2024 Sven Bosschem

Introduction Artificial Intelligence (AI) has progressed its status as a futuristic concept to become a critical component of today’s digital landscape. From personalized recommendations to advanced analytics, AI impacts nearly every aspect of digital marketing. One area experiencing significant...