Articles | Resources

How to debug your Google Consent Mode implementation?

16th July, 2024 Margaux Snakkers

Introduction In March of this year, Google decided to force advertisers to implement Consent Mode V2, following the Digital Market Act. Google Consent Mode V2 offers a flexible and user-centric way to manage how Google tags behave based on the consent status of your users. In a...

Discovering New Horizons: My Sabbatical Journey of 6 weeks

15th May, 2024 Sebastiaan Reeskamp

Sabbatical

Introduction At Semetis, we live by the values of growth, exploration, energy, and involvement. Our one-month sabbatical program, which was introduced last year, reflects these principles by giving our employees, after five years at the company, the opportunity to recharge and pursue personal...

Leveraging the Power of Digital Marketing for Successful Recruitment

16th April, 2024 Shanon Lejeune

Employer Branding

Digital marketing has a lot to offer to various domains from which recruitment is no exception. “Recruitment is marketing. If you’re a recruiter nowadays and don’t see yourself as a marketer, you’re in the wrong profession.” as said by Matthew Jeffrey, Head of Global Sourcing & Employer...

Understanding Consent Mode V2: The Evolution of User Privacy in Online Advertising

14th February, 2024 Margaux Snakkers

In the ever-evolving landscape of online advertising, user privacy has become a predominant concern. With the advent of regulations like GDPR and DMA, advertisers are tasked with finding solutions to ensure compliance while still effectively reaching their target audience. Google Consent Mode...

Elevate your Google Ads Campaigns with LinkChecker and Redirect Checker Templates

30th January, 2024 Lisa De Sloovere

LinkChecker script Changes can happen, also on websites. However it’s very unfortunate when there are changes made which result in your final URL not working anymore. This is not only annoying for the users and their user experience, but this can also hurt your SEO/SEA efforts as this looks...

Performance Marketing is dead

22nd January, 2024 Dhan Claes

Performance Marketing is dead. Why would someone from an agency with a very performance-oriented background be so provocative? It is because we are seeing things. It is in our DNA to want to get better. Let's begin by openly discussing the existing cracks in the system. A performance plateau...

Demand Gen: A Strong Response to Market Needs and the Complexity of the "Messy Middle"

7th December, 2023 Pénélope Négrault

Last October, were you also surprised by the sudden replacement of your Discovery campaigns with Google's brand-new "Demand Gen" campaign? A new wave of innovation is sweeping through the Google Ads ecosystem, emphasizing Google's strategy to propel comprehensive and automated products perfectly...

Semetis drives in-store footfall for DIY chain Brico using thermally-activated ads on Social, Display and YouTube

6th December, 2023 Juliette Ten Hoorn

Background Brico, the Belgian leader in the DIY market, offers a very wide range of products through its 4 chains. Each season, Brico adapts part of its offer to provide its customers with the most suitable products. Through its 155 stores in Belgium and Luxembourg and its e-commerce site, Brico...

AppsFlyer: The ultimate tool for measuring and optimizing app marketing campaigns

6th December, 2023 Pieter Maesmans

Introduction In today's competitive app market, it is important to have insight into the effectiveness of your app marketing campaigns. AppsFlyer can help you with this. It is a mobile marketing analytics and attribution platform that helps app marketers understand and optimize their marketing...