Articles | Resources

Optimizing Meta Creatives: 4 Questions to Maximize Your Ad Success

11th July, 2023 Lore Fierens

The right person at the right moment with the right message. A sentence every marketer has heard at some point. On Meta, you have a whole list of interests to choose from in order to reach the right people, but if your advertisement is not optimal, endless optimizations will not turn the tide....

Virtual Pageviews in GA4

11th July, 2023 Lotte Vranckx

Tracking every single page on your website is not always that straightforward. Indeed, in the case of single page applications for instance, additional tracking will be needed. A Single Page Application (SPA) loads all of the resources required to navigate throughout the site on the first page...

The Rise of Retail Media: A New Dimension in Digital Advertising

11th July, 2023 Charlie Deschamps

The world of digital advertising is constantly evolving, and with the rise of e-commerce and the vast opportunities presented by retailer data and audience insights, Retail Media has emerged as a powerful advertising avenue. In Belgium and across the globe, the paradigm shift towards Retail Media...

Why does my data look different between UA & GA4?

6th July, 2023 Justine Heeren

You probably have come across the news, received an email, or encountered a pop-up in Google Analytics regarding this change: standard Universal Analytics properties have stopped processing new hits since July 1, 2023. The deadline for 360 Universal Analytics properties has been extended to July...

Exploring the future of TV advertising

30th June, 2023 Olivia Lohest

Advertising on television is a powerful and time-tested medium that has captivated audiences for decades. As technology continues to evolve at a rapid pace, a new form of TV has emerged, known as Connected TV (CTV). In this article, we will explore what Connected TV is, how it works, and the...

Understanding Tag Firing Options in Google Tag Manager

26th June, 2023 Justine Cremer

Google Tag Manager (GTM) has become an indispensable tool for digital marketers and website administrators. It allows for easy management and deployment of various tracking tags on a website without the need for manual code changes. One of the key aspects of GTM is understanding the tag firing...

The Investigation Phase: Setting the Foundation of Wave

2nd June, 2023 Maxime Denis

This article is the first of a series on the essential phases of software development. It will be divided into 5 main topics: analysis, design, development, testing and deployment. As you will see later in this article, the first one will explain how important the analysis phase is before starting...

Overcoming the challenge of iframe tracking

2nd June, 2023 Justine Heeren

If you already did some research about iframe tracking, you might have read people complaining that it is technically difficult to track user interactions within an iframe due to the inability to access its content from the parent page. Contrary to popular belief, you can still make it work! There...

Understanding GBRAID: The difference with WBRAID and GCLID

26th May, 2023 Robbe Desmyttere

Recently, many advertisers got an email titled: “Important: GBRAID parameter will be enabled for your URLs to measure your iOS14.5+ conversions”. But what is the GBRAID parameter exactly, and how will it affect your tracking? What is GBRAID? Since Apple’s ATT policies took effect in 2021, Google...