Articles | Resources

ChatGPT: A technological revolution paired with today’s environmental challenges

2nd December, 2024 Pénélope Négrault

"A request on ChatGPT is like wasting a bottle of water and powering a light bulb for 15 minutes," according to A. Kapoor in an investigation by the media outlet NOW. Chances are, as you read this, you have already used an AI tool or feature. As observed among our clients and even within Semetis,...

SEO in FMCG: How SPA® Leverages Search to Empower Healthier Choices

13th November, 2024 Emilie Andries

As a leader in the bottled water category, SPA® is dedicated to helping Belgians improve their hydration habits. In partnership with Semetis, SPA® has developed a robust SEO strategy to make healthier hydration choices accessible to consumers. Together, we aim to fulfill SPA®'s simple yet...

The impact of AI on SEO: Transforming the Landscape

28th October, 2024 Sven Bosschem

Introduction Artificial Intelligence (AI) has progressed its status as a futuristic concept to become a critical component of today’s digital landscape. From personalized recommendations to advanced analytics, AI impacts nearly every aspect of digital marketing. One area experiencing significant...

Engaging the Next Generation: The Power of In-Game Advertising

18th October, 2024 Laura Rooseleer

At Semetis, we constantly explore innovative ways to help our clients connect with their audiences. Recently, we ventured into In-Game Advertising (IGA) for the first time in partnership with Azerion. Gaming has rapidly become one of the most popular pastimes in Belgium, with 47% of the population...

How AI is Forcing Search Marketers to Level Up

7th October, 2024 Charlie Deschamps

Introduction We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic concept—it’s here,...

Elevate Your Business with Effective SEO Strategies

2nd October, 2024 Marie Capart

Introduction Search Engine Optimisation (SEO) is the practice of improving a website to increase its visibility when people search for products or services related to a business. The aim is to appear as high as possible in organic search results and to ensure that the right content is presented...

The Rise of Connected TV and why Advertisers should embrace the shift

1st October, 2024 Astrid Mérenne

Over the last few years, and especially the past two, the term "Connected TV" (CTV) has become increasingly prominent in the media landscape. This is no surprise given the important rise in its adoption as consumers gradually shift from traditional cable TV to streaming platforms. In Belgium, 76%...

How to Create a Winning Media Strategy: Insights and Tips

1st October, 2024 Janne Beke

In 2023, I had the opportunity to be part of the team that won the Young Media & Channel Expert (YMCE) Strategy Award, organized by 360° Academy and supported by UMA (United Media Agencies). The YMCE Awards are designed to celebrate and encourage the creativity and innovation of young...

Navigating pitfalls in performance-based remuneration

16th August, 2024 Margaux Marien

Introduction Performance-based remuneration is a widely adopted approach in various industries, aiming to align interests and encourage teams to strive for excellence. At Semetis, a digital-native agency driven by business goals, discussions with prospects and clients sometimes revolve around...