Introduction
Performance marketing is all about efficiency, accuracy, and data-driven decisions. Luckily, Google Chrome offers extensions that help marketers work faster and more effectively. Whether you’re checking redirects, clearing cookies, or validating tracking tags, these 8 tools are a must-have for any performance marketer.
1. Redirect Path
What does it do?
Redirect Path checks HTTP status codes like 301, 302, and 404, and shows any redirects that occur when a URL is loaded. It makes it easy to identify unnecessary or incorrect redirects.
Why is it essential?
When setting up tracking or migrating websites, it’s crucial to configure redirects correctly. This extension saves time and prevents SEO and tracking issues.
2. Cookie Remover
What does it do?
With one click, you can remove all cookies from a specific site. This is ideal for testing sessions, tracking, or changes to cookie banners.
Why is it essential?
Avoiding old session data is crucial when testing implementations. This extension ensures you’re always working with fresh data.
3. Meta Pixel Helper
What does it do?
Meta Pixel Helper checks if the Meta (formerly Facebook) Pixel is correctly installed on your website. It displays the events being sent and provides feedback on any issues.
Why is it essential?
A properly configured Meta Pixel is vital for measuring conversions and optimizing Facebook Ads campaigns. This tool makes troubleshooting easy.
4. UET Tag Helper
What does it do?
UET Tag Helper checks whether the Universal Event Tracking tag (for Microsoft Ads) is correctly installed. It provides insights into the data being sent and flags any errors.
Why is it essential?
This extension allows you to quickly verify whether your Microsoft Ads tracking is functioning as intended, so you don’t miss valuable conversions.
5. GA4 Fixer
What does it do?
GA4 Fixer improves the Google Analytics 4 interface, making it clearer and more user-friendly. You can add for example ‘% of Total’ in reports or ‘Click to Copy’ values
Why is it essential?
The standard GA4 interface can be confusing. This extension simplifies your workflow and saves time during analysis.
6. Tag Assistant Legacy
What does it do?
Tag Assistant Legacy allows you to quickly check if your Google tags, such as Analytics, Ads, and Tag Manager, are properly installed and active.
Why is it essential?
It provides a fast way to detect errors in your tracking implementation without having to dive into the source code.
7. GTM Fixer
What does it do?
This extension improves the Google Tag Manager interface by fixing bugs and optimizing functionality, enabling you to work more efficiently. Easily find and filter tags, triggers, and variables with added search boxes. This feature saves time and reduces the hassle of manually scrolling through long lists.
Why is it essential?
GTM Fixer eliminates frustrating interface issues, allowing you to focus on configuring tags and triggers.
8. DataLayer Checker
What does it do?
DataLayer Checker displays real-time dataLayer values generated by a website. This makes it easy to verify if data is correctly passed to Google Tag Manager.
Why is it essential?
The dataLayer is the backbone of a reliable tagging setup. This extension ensures you don’t miss any critical data.
Conclusion
These 8 extensions simplify the work of performance marketers, from testing tracking to solving implementation issues. Download them today and enhance your workflow!
Pieter Maesmans
This email address is being protected from spambots. You need JavaScript enabled to view it.
