Presentations and Cases | Resources

Atol: A Local Media Strategy that boosts stores ROI

14th April, 2023 Alexandre Vanhemelryck

The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching...

Decathlon: Maximizing business profitability with automated SEO-SEA synergies

11th April, 2023 Margaux Snakkers

THE FLIPSIDE OF SERP DOMINATION IS WASTEFUL MARKETING SPENDINGS For years, Bol.com has been the biggest ecommerce company in Belgium. But the runner up in the sports and outdoor segment is Decathlon, followed by Nike. Decathlon’s e-commerce accounts for 21% of the chain’s total sales in Belgium....

Lead Generation: How to get closer to the business? (1/2)

28th December, 2022 Eliot Dewilde

Introduction “Eliot, we are worried that our advertising activities are not profitable… can we tell us how much our maximum cost per lead should be in order for us to be profitable?”. This question came from Jérôme Stefanski (CEO), Pauline Jobelot (CMO) and Stéphanie Fay (Growth Marketing...

Brico: Delivering proven omni-channel customer experiences and results

22nd April, 2022 Sebastiaan Reeskamp

Omnichannel

The peak pandemic changed the Home Improvement industry overnight The Belgian DIY market is still driven by in-store sales. The top reason consumers prefer to shop in physical stores is to see, experience and test products in person before buying them. Brico, the DIY/Home...

Bolt: The Sustainable First-party Measurement Solution

21st April, 2022 Alexandre Vanhemelryck

Introduction There is no getting away from it: energy prices are soaring. The surge is clear but there are more underlying reasons that make performance marketing complicated 2021 has been a remarkable year for energy consumers. In Europe, prices exploded, which opened doors for smaller...

Unilin: Store Visits as a compass in a sustainable growth strategy

21st April, 2022 Janne Beke

Omnichannel

The quickstep is a light-hearted member of the standard ballroom dances. Within the flooring industry, Quick-Step designs and manufactures a wide range of laminate and parquet flooring. Quick-Step is a proud member of the UNILIN Group: a company with roots in West-Flanders, built in 1960 by a...