Articles | Resources

Best practices for dashboarding within Adobe SiteCatalyst

23rd November, 2015 Maxime Vandenbussche

Adobe SiteCatalyst Before we dig into dashboarding within Adobe SiteCatalyst (previously known as Omniture), a short introduction on Adobe SiteCatalyst:

Google Tag Manager Power Tip: Getting The UTM Source

19th November, 2015 David Peeters

Why Sometimes a conversion tag only needs to be fired if a visitor was referred by a certain affiliate website or other source. For example: we run an affiliate program at Tradedoubler and we need to be sure that only the conversions made by visitors referred by Tradedoubler are attributed as a...

Common issues with Google Analytics - Session 2 - Sampling

13th November, 2015 Stéphane Juricic

When does sampling occur in GA? Notion of sampling in web analytics Something that in the past impacted a few number of large websites, sampling is now affecting many websites and web practitioners in their daily analytics experience. Indeed, with the ongoing digitalization, multiplication of...

7 tools to leverage your digital business intelligence

10th November, 2015 Gabriel Goldberg

Online business - even more than traditional business - must sustain a constant growing curve to survive in an increasingly competitive landscape. Barriers to entry are thinner and the ramping curve of new entrants is shorter. For most successful companies, growth has come from a combination of...

Getting Twitter advertising up and running!

9th November, 2015 Glenn Vanderlinden

Twitter advertising has been available since September 2014 in Belgium. Now the platform starts to spark the interest of more and more advertisers. This mostly has to do with the engaging format advertisers can push to potential customers combined with the elaborate targeting capabilities. Twitter...

Google Tag Manager Power Tip: Getting The Page’s Language

3rd November, 2015 David Peeters

Why In Belgium, a lot of websites have content in two or more languages. If we want to aggregate data in Google Analytics based on the language of the content our visitors viewed, we need to have some way of detecting that. We can solve this by creating a custom variable in Google Tag Manager...

New AdWords Customer Match - What you need to know

26th October, 2015 Doriane Magnus

Google recently launched a new remarketing feature. Since September it’s possible to retarget custom audiences that are built based on your own email addresses database. It has been requested for long by advertisers, Facebook already offers this option for a few years. It is now available in...

Google Tag Manager Power Tip: Determine Device Type

22nd October, 2015 David Peeters

Why Many website owners today prefer to have one responsive website instead of a mobile website and a desktop website. Having one website that plays well on all devices, no matter what screen size, has a lot of advantages. Most of the time your tags, like Google Analytics tags for page views...

360° approach to mobile advertising

8th October, 2015 Maxime Vandenbussche & Julien De Visscher

Mobile is Crucial ! Over the past couple of years, we all heard that mobile traffic is increasing, that UX on mobile is super important, that having a mobile responsive website or an app is a standard. In short, having a mobile presence is not a luxury anymore. In the last year, many companies...