Belgians normalize tiredness. It’s seen as a side effect of life. Our society glorifies fatigue because being tired equals being productive. Being tired means being a good parent, a good employee, a good student, or, in short, a responsible adult. Belgians are exhausted, but they wear it like a medal. According to research, for 70% of them,

With Snapchat leaving the closed beta phase on its Snap pixel behind, it is time for an update on this feature. In this small post we are taking a closer look to how advertisers can capitalize on the growing presence of measurability within the platform.

The introduction of the Snap pixel was something avid Snapchat advertisers have

[dropcap]Ads&Data, DPG, IPM, RMB,... there are too many saleshouses to sum up. Digital advertising is not only about advertising on Meta or Google, it is way more than that. With Meta and Google we can get a big reach, we can get our story to potential clients at (most of the time) a relatively low cost. But how can we be sure about the

BRUSSELS - 31/05/2021 - Semetis, Belgian leading Digital Marketing Agency, is delighted to announce the appointment of Dhan Claes and Jennifer Hubert as Directors in their responsibility of the agency’s new leadership as of June

In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done?

Open

For several months, a new application has appeared on google ads accounts. Google now gives the possibility to know its optimization score. What does this mean? How to use it?

What is the optimization score? 

First of

Performance Max campaigns from Google

In a previous blog article we have already given an introduction about Pinterest Shopping and the reasons to test it out. You are now convinced that Pinterest Shopping would be a great fit for your client

Introduction

Our Planet Parfum Case shows that using Google Advertising Automation to the fullest enables us to reach cost-effective results for e-commerce. Automation leaves room to build in parallel a strong partnership with Planet Parfum to keep our focus on the business impact. 

...

Profit Margin Bidding.

Optimizing your Google accounts based on profit data. 

It seems the logical next step in Smart bidding optimization.

...

It hasn’t been long since Waze made its inventory available programmatically. Less than a year ago, the platform only offered direct placements, while now, you can start buying placements through Display & Video 360. But how limited is their programmatic offer today? And is it worth investing

In this article, we are taking a closer look at online audio advertising and how changes are being made in the way these ads are bought. First of all, we will hand you a brief introduction to what exactly programmatic audio buying is, followed by what the advantages are compared your standard digital audio buying and lastly, what the

SHORT SUMMARY

Our Quick-Step case shows the enormous potential of data-driven ads, not only for remarketing purposes, but also to use prospection audiences. Together with all partners involved (Unilin, AdSomeNoise) we conquered many

Introduction

Social media is redefining the rules of online search today. While Google and Bing remain essential pillars, they are no longer the only players in the user's discovery journey. With the rise of platforms like TikTok, Instagram, and Pinterest, the concept of Search

Semetis is the big winner of the AMMA Awards: 2 Golds and 1 Silver

On March 2nd, Snap inc. was one of the most discussed IPO’s in the last years. Following the move of Snapchat to Wall Street, it opened op several more offices across the world. One of these offices is now based in Amsterdam, and is supposed to serve the Dutch, Belgian and Nordic market.

Even though not a lot of advertisers have

Introduction

Over the last couple of years we have been hearing a lot about 2 important challenges:

1. The big switch in Internet device consumption
2. The challenge of integrating online & offline environment

Actually, those two challenges have never been so close to each other. In fact,they

SUMMARY

At one point or another in a company’s advertising career, chances are that they want to test retargeting channels to innovate themselves again. This makes sense for a lot of companies but also raises some questions. Do I need multiple RTG partners? Can’t I just have one retargeting channel? Which RTG partners are there? What