Aside from Google, Apple and Amazon we see more and more companies exploring the area of voice. As stated in the previous article “Voice Assistance - Is voice the new wave of digital

It is being said that voice is the next wave after mobile, but actually, it is already here. If you are in the digital industry space you definitely need to understand the way voice will impact your business.

Let’s start with some interesting

Google Voice Search?

Search is evolving, all of us got used to the normal search queries typed in with a keyboard on Google, Bing or Yahoo. But not so long ago, another dimension has seen the light, which is called ‘voice search!’

It is still seen as the future, but it is actually here already. And once it is used by people,

It’s been almost two years since Google introduced us to their Google Home device. What looked like a gimmick is now finding its way into more and more homes across the globe. This means brands & marketers are trying to figure out how to build custom experiences for these Google Home devices. This is where Google Actions comes in. In this

In this article we’ll share our journey on how we built our first Google Assistant application.We’ll also include some things we tried, so you don’t have to.

To set the scene - Our first app wasn’t built using DialogFlow technology. DialogFlow was only used during the second application. This will be tackled in a separate article. In

In recent years, Internet users have become increasingly concerned about their privacy and the use of their personal data on the Internet. Consequently, some legal measures have been taken and now advertisers and publishers need to adapt the way they advertise to offer an environment that better respects the privacy of users.

On the

There are now over 3 million apps and websites on the Google Display Network, and almost as many ways to target your ads over the internet. While all these targeting options allow advanced advertisers to have full control over their advertising & performances, it might be quite overwhelming for many of them.

Indeed, more and more

What is server-side GTM?

Server-side GTM is Google’s solution to move tags and scripts that are usually deployed through GTM in the browser to a server

Back to basics – Why a high bounce rate is not necessarily a bad thing

This report highlights some of the biggest search trends impacting the industry in 2017. The trends revealed deliver influential insights for advertisers to respond and adapt their strategies accordingly. In a nutshell, smartphone usage is still transforming our world. Technology is growing at an exceptionally quick rate changing the customer