At Semetis, we constantly explore innovative ways to help our clients connect with their audiences. Recently, we ventured into In-Game Advertising (IGA) for the first time in partnership with Azerion. Gaming has rapidly become one of the most popular pastimes in Belgium, with 47% of the population actively

Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means.

There are two major ways to measure attention: camera-based attention and advanced viewability.

1. Camera-based

10 tips for creating ads that grab the user's attention

Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention.

Overall, there are 4 major factors that determine attention for a

Over the last few years, and especially the past two, the term "Connected TV" (CTV) has become increasingly prominent in the media landscape. This is no surprise given the important rise in its adoption as consumers gradually shift from traditional cable TV to streaming platforms. In Belgium, 76% of the population now owns a CTV device. As a

9 minutes.

9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of