• How can attention be measured?

    Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means.

    There are two major ways to measure attention: camera-based attention and advanced viewability.

    1. Camera-based

  • How to attract attention with advertising?

    10 tips for creating ads that grab the user's attention

    Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention.

    Overall, there are 4 major factors that determine attention for a

  • Unlocking advertising’s potential: harnessing Attention Time for optimal campaign impact

    9 minutes.

    9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of


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