Attention is a booming concept within the advertising industry. This article explains more about what exactly "attention" means.

There are two major ways to measure attention: camera-based attention and advanced viewability.

1. Camera-based

10 tips for creating ads that grab the user's attention

Last year, numerous studies were conducted by various parties. Here, we would like to summarise some learnings and best practices to design a campaign that attracts and/or holds the attention.

Overall, there are 4 major factors that determine attention for a