Articles | Resources

Data Modeling in Google Analytics 4 (GA4): The Role of Reporting Identity

20th October, 2023 Justine Heeren

In a previous article, we highlighted some reasons explaining why your data might look different between UA & GA4. One of the reasons was linked to the Reporting Identity and the 3 ways of identifying users within GA4: Blended: method taking into account both observed data (User ID, Google...

A first: Semetis launched the first campaign on Netflix

6th October, 2023 Emilie Andries

In the ever-changing world of digital marketing, staying at the forefront of innovation is essential. Semetis has demonstrated its commitment to pushing boundaries by being among the first agencies to launch an advertising campaign on Netflix in France with “Atol Mon Opticien”. Atol Mon Opticien:...

Why some GA4 events might not show up in your server container’s preview mode

20th September, 2023 Robbe Desmyttere

Server-side tagging in Google Tag Manager is still a rather new concept to most digital marketeers, and it’s normal that some common issues arise. Apart from it being a new concept, it is on the crossroads of marketing and IT, so a close collaboration with teams of different backgrounds is often...

The Power of Short-Form Videos to Reach and Engage Consumers

13th September, 2023 Claire Seredynski

While video has been a dominant medium in the past few years, mobile short-form vertical video is now the breakout format. Short-form videos are increasingly popular among consumers. A recent study found that 73% of consumers prefer to watch a short-form video to learn about a product or...

How bot traffic impacts web analytics and how to avoid it

13th September, 2023 Xander Schepens

INTRODUCTION In the bustling realm of the digital landscape, the significance of web analytics cannot be overstated. The insights gleaned from these metrics fuel strategic decisions, steer user experience enhancements, and drive businesses towards success. However, navigating this data-driven...

The future of Performance Max: empowering advertising with AI

16th August, 2023 Elisabeth de Biolley

Digital advertising has always been evolving and it continues to do so. Performance Max, the latest campaign type released by Google is one of these examples. If you haven't explored this campaign type yet, we strongly recommend testing it out for your own venture.This article explores the future...

Best Practices on winning time on Looker Studio

3rd August, 2023 Amy Mossay

Introduction Looker Studio, formerly known as Data Studio, represents a Google product designed to empower businesses in creating dashboards for visualizing their data. This tool holds so many features that you can easily lose more time in creating your dashboard rather than its analysis. This...

Youtube Audio, an innovative format to increase brand awareness

3rd August, 2023 Marie Capart

Introduction In the ever-changing landscape of digital marketing, it's important to keep up with new trends and technologies in order to meet people's ever-evolving needs. For this reason, with the significant growth in the use of audio format, Youtube has decided to adapt to the way we consume...

How to set up an effective performance max campaign

28th July, 2023 Sybille Heyman

Setting up an effective performance max campaign requires careful consideration of various factors. In this article, we will explore key strategies and techniques to optimize your performance max campaign and maximize your results. From choosing the right bidding strategy to leveraging audience...