Context

Marketeers have always been huge fans of acronyms. Some would say a way to complexify the simple tasks they are doing. It all started with media when terms such as CPC, CPM, CPA and

You might have heard of it, and you most surely noticed it while browsing on Youtube, ad pods are now a thing. Here is a short article that will tell you all you need to know about them in 3 questions going from the explanation of the concept to how it can impact your ad performance.