data

  • How to use Smartly to set-up Weather triggered campaigns

    During the summer period, many companies run their summer campaigns promoting products like barbecues, swimming pools,... They often develop sunny creatives to fit the summer period and resonate with people. However, the Belgian weather is very volatile and an advertisement with a swimming pool

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  • If data is the new oil, AI is the refinery & the Cloud is the pipeline

    Data is the new oil. A tagline used over and over again to indicate the value & potential of raw data points as a resource for better decision making within business (& other) environments. While this might be true, the misconception with this tagline is that data as such is a product ready for use. Mind

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  • Implementation of Consent Mode - Semetis Walkthrough

    This is the second article on Consent Mode and provides you with a walkthrough on how to actually implement it. Make sure to jump to the first article as well to get a full grasp on what Consent Mode is, how it works and its key features.

    Below we

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  • IPM: Serving accurate news using data scripts

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  • Launch of Atlas at Semetis

    BRUSSELS - 17/06/2021 - Semetis launches Atlas, a new R&D Center, expanding capabilities in data science and machine learning

    New R&D

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  • Modelling missing conversions with Consent Mode

    It’s clear that nowadays, users are becoming more and more aware and critical of how their personal data is being used online. This stimulated GDPR and e-privacy laws, being stricter than ever before and forcing companies to request the consent of their users to be tracked. As a consequence, we see a huge and direct impact on digital

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  • New leadership at Semetis

    BRUSSELS - 31/05/2021 - Semetis, Belgian leading Digital Marketing Agency, is delighted to announce the appointment of Dhan Claes and Jennifer Hubert as Directors in their responsibility of the agency’s new leadership as of June

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  • On the front line of data-driven advertising

    In our previous article we laid down the challenges of creativity in the digital space and offered a potential solution through the infusion of data into the creatives themselves. The next questions would be “how & where” do I get this done?

    Open

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  • Overcoming the challenge of iframe tracking

    If you already did some research about iframe tracking, you might have read people complaining that it is technically difficult to track user interactions within an iframe due to the inability to access its content from the parent page. Contrary to popular belief, you can still make it work! There are multiple solutions and we will present one

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  • Press release - Semetis is Mixpanel certified partner

    Semetis is the first Belgian agency to be a Mixpanel certified partner. Mixpanel is a user & product analytics solution focused on collecting accurate data, identify trends in order to understand why users take certain actions so the product & customer journey can be improved. Mixpanel is a solution designed for product teams &

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  • Profit Margin Data in Google Ads

    Profit Margin Bidding.

    Optimizing your Google accounts based on profit data. 

    It seems the logical next step in Smart bidding optimization.

    Profit Margin Data in Google Ads...

  • Server-side GTM in a nutshell - Cookieless Series Part 5

    In the previous articles of our cookieless series, we already covered the critical points of what’s ahead of us and today’s article is a logical extension of the last one of them about the Facebook

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  • The future is here: a MarTech Solution for data-driven video without transcoding

    Data-driven creatives are the future of video content. Yet, the Marketing Technology landscape does not offer the appropriate solution. AdSomeNoise and Semetis’ experiences with data-driven marketing as services companies identified a gap in the MarTech tool universe that they could uniquely fill. And because it

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  • The Impact of ChatGPT on Digital Marketing

    ChatGPT is a large language model developed by OpenAI, a research institute in the field of artificial intelligence. They are also the founders of DALL-E, the tool which can create realistic images and art from a description in natural language.

    The tool has taken the internet by a storm in

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  • The ins and outs of GDPR, ePrivacy and Cookies

    GDPR, ePrivacy, cookies,... these are buzzwords which have been around for some time now in the digital landscape. Probably you have had several thoughts racing through your mind about GDPR and privacy laws. How will this impact my digital marketing strategy? How can I get my website compliant to GDPR policies? The

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  • The Trade Desk: the Iphone of the DSP’s

    In the digital advertising market there is a growing need for transparency and competition is becoming stronger over time. Marketers are confronted with rising expectations and lower budgets to invest, all this while having to guarantee a better return-on-investment. The demand-side platform The Trade Desk tackles

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  • VOO: Adapting to the new reality through Conversational Marketing

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  • Welcome to the digital advertising apocalypse

    This piece of writing offers advertisers a peek into the future of advertising. No need to say that future is data-driven, but the extent of that data-drivenness might be larger than people in the industry might expect. This article aims to address the part that is often forgotten, the creative part. But next to being a window into the future,

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  • What are third-party cookies?

    In a recent press release, Anthony Chavez, VP of Privacy Sandbox, announced that they will be expanding their testing of the Privacy Sandbox. This means that the development of the Privacy Sandbox will take longer than expected, until Q3 2023. By that time,

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  • Why does my data look different between UA & GA4?

    You probably have come across the news, received an email, or encountered a pop-up in Google Analytics regarding this change: standard Universal Analytics properties have stopped processing new hits since July 1, 2023. The deadline for 360 Universal Analytics properties has been extended to July

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