Articles | Resources

Instagram Poll Sticker – The future of surveying millennials?

9th October, 2017 Frederic Palella

Last week Instagram launched a new feature: the Instagram Poll Sticker. Is it just another cool gadget for the tech savvy youngsters of today? No, we discovered that it is actually a very useful new tool to perform market research on a Millennial audience. What are Instagram poll stickers...

Add weather information to your Google Analytics with Tealium

6th September, 2017 David Peeters

In this article I’ll explain how to add weather information to your Google Analytics data using Tealium. This article is rather technical, so if words like JavaScript, JSON, PHP and server scare you, this article might not be the right article for you. Collecting the weather data First we need...

Store Visits & Offline Conversions

31st August, 2017 Julien De Visscher

Introduction Over the last couple of years we have been hearing a lot about 2 important challenges: The big switch in Internet device consumption The challenge of integrating online & offline environment Actually, those two challenges have never been so close to each other. In...

TealiumIQ vs Google Tag Manager

28th August, 2017 Maxime Vandenbussche

Web Analytics

Tag Management Systems are omnipresent in today’s Digital Marketing & Web analytics industry. TMS’s emerged in the late 2000’s to address the many opportunities and challenges posed by the explosive growth in digital marketing solutions.Tag Management Systems help companies to...

Facebook Split testing

23rd August, 2017 Jeroen Cools

Recently, Facebook rolled out its updated A/B testing tool, also known as Split testing, in Belgium. The update to split testing brings a fresh view on how advertisers can further improve their ad and campaign performances. This by basing themselves on data-driven insights. In the article we will...

Drive store visits with Facebook Ad Coupons

18th August, 2017 Julien Tesse

What is the Facebook offer format? Facebook “offer” ads is a newly updated feature proposed to businesses. Advertisers can share discount or specific offers to their customers via their Facebook page. Two formats of offers are currently available : Online & in StoreThe offer can be...

Facebook Ads Delivery Algorithm

12th August, 2017 Stephane Van Blerk

There are over 2 billion people on Facebook, Instagram and the Audience network, with millions of advertisers trying to reach them every day. The ad’s delivery system of Facebook is designed to maximize the advertisers value & optimize the consumer’s experience. Therefore, it’s crucial for...

A take on digital marketing automation

7th August, 2017 Stephane Juricic

I was born in 87 and part of the generation Y. As a kid, I was able to witness the rapid changes and huge boom in technology and the Internet. It was the time of the dotcom bubble where everything seemed possible. At the age of 15, I was so happy to test MSN live chat to be in live conversation...

How Youtube Mastheads can reinforce your media strategy

3rd August, 2017 Hannes Cludts

For Advertisers, it appears that YouTube has secured its place as a vital channel to support branding activities. Worldwide, the number of advertisers running video ads on YouTube has seen a growth of 40% year on year. With the top 100 YouTube Advertising increasing their total annual average...