Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

The Carbon Footprint of Digital Marketing: Small Steps to Big Change
Every second, over 6,000 tweets are sent, 4.5 million videos are watched on YouTube, and 3.5 billion Google searches are made daily. Behind these statistics lies an often overlooked reality: the environmental cost of our digital lives. The same is true for digital marketing. Every ad served, video streamed, and click tracked adds to this growing footprint. The conversation around sustainability in ...
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8 Essential Google Chrome Extensions for Performance Marketers
Introduction Performance marketing is all about efficiency, accuracy, and data-driven decisions. Luckily, Google Chrome offers extensions that help marketers work faster and more effectively. Whether you’re checking redirects, clearing cookies, or validating tracking tags, these 8 tools are a must-have for any performance marketer. 1. Redirect Path What does it do? Redirect ...
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EG Magnesium OPTI - How to Use Relevant Video Advertising While Reaching A ...
70% of the Belgian population 70% of Belgians have a magnesium deficit, with the majority of them being unaware of this. The demand for magnesium supplements is mainly of the more health-conscious target audience and keeps decreasing every year in Belgium. How can we generate overall awareness for magnesium deficiency and grow our brand in a market which 2 other brands are ...
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Understanding different reporting identities GA4
The importance of reporting Identities in GA4 1st of July 2024 marked an important day, the sunset of Universal Analytics (UA). This means all users were forced to transition to Google Analytics 4 (GA4) and let go of their beloved UA. By now, most of us have had time to familiarize ourselves with GA4’s interface and tools. However, understanding the data we’re analyzing is just as, if not more ...
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What is the difference between an Event and Custom conversion on Meta?
When planning a conversion campaign in Meta Business Manager, it is necessary to create an optimization event. You can choose between two options: events and custom conversions. But what is the difference, and why is it advisable to set up a custom conversion? Custom conversions offer significant advantages for reporting, making it a best practice to implement them. Event vs Custom ...
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The Digital Fog
  For people who don’t know Semetis. We are Belgian’s leading digital media agency. For people who don’t know me. I like to push boundaries both in my professional life and in my personal life. I’m a multiple Ironman finisher. And for a year now, I went from Ironmans to ironing baby clothes. Just like brands have to adapt to a new reality. I’m adapting my way of training ...
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Cofidis: From name recognition to a trusted credit partner in Flanders
A familiar brand, but what do they do? Imagine seeing the Cofidis logo: bright yellow and red, with a sunburst design. You’ve seen it before, but what exactly do they offer? Travel services? Energy solutions? In today’s crowded market, while 75% of consumers recognize a brand by name, only a fraction can describe its offerings. This was evident with Cofidis, where only 24% of Flemish ...
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ChatGPT: A technological revolution paired with today’s environmental ...
"A request on ChatGPT is like wasting a bottle of water and powering a light bulb for 15 minutes," according to A. Kapoor in an investigation by the media outlet NOW. Chances are, as you read this, you have already used an AI tool or feature. As observed among our clients and even within Semetis, AI is disrupting our sector and redefining our routine. Indeed, AI is integrated into numerous tools and the ...
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ChatGPT : Une révolution technologique couplée aux défis ...
"Une requête sur ChatGPT, c’est comme gaspiller une bouteille d’eau et alimenter une ampoule pendant 15 minutes", selon A. Kapoor pour l’enquête du média NOW. Il y a de fortes chances que, en lisant ceci, vous ayez déjà utilisé un outil ou une fonctionnalité AI. Comme observé chez l’ensemble de nos clients ou même, directement au sein de Semetis, l'IA bouleverse notre secteur et ...
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Discovering New Horizons: My Sabbatical Journey of 6 weeks
Introduction At Semetis, we live by the values of growth, exploration, energy, and involvement. Our one-month sabbatical program, which was introduced last year, reflects these principles by giving our employees, after five years at the company, the opportunity to recharge and pursue personal aspirations. 6 weeks in a bubble Recently, I made use of this and combined four weeks of ...
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Case

Driving Campaign Success with AI-Powered Audiences: The Atol Case Study
Introduction As the marketing landscape evolves and third-party cookies are steadily phased out, brands are facing the challenge of rethinking how to effectively target and engage relevant audiences. The ability to drive measurable results is increasingly tied to innovative solutions that leverage first-party data and AI technologies. At Semetis, we recently partnered with Kairos, an AI-powered ...
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Collect&Go: Automated SEM: Eliminating Cannibalization and Driving 3x ROI
The rush for gold In a low-margin industry, online food delivery is crucial for retailer profitability. With Belgium’s market penetration 20% behind the Netherlands and the UK, the growth potential leads to fierce competition. Therefore, Collect&Go, the online grocery shopping service by Colruyt Group, where customers can conveniently order groceries online and pick them up at a designated ...
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Exploring Lindemans’ Innovative Media Strategy for Launching New Beers ...
  The Uphill Battle of Lindemans: Navigating a Declining Market Dominated by Giants   In the world of beer, Lindemans, a family-owned brewery from Vlezenbeek, Belgium, deeply rooted in the tradition of making lambic and fruity beers since the 1800s, faces a not-so-hoppy situation. Being a challenger in a market dominated by the presence of the Big Five – AB InBev, Alken-Maes, Haacht, Duvel ...
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Xtra: Leading the Shift from Downloads to Usage
  Introduction   Our smartphones. We cannot live without them. They bring us a tremendous amount of information and convenience. On average, we use our smartphones 3 hours a day, and advertisers are well aware of this. In the last few years, every big brand has started developing their own app to engage with their customers. Big app-driving campaigns have been launched, yielding ...
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Korian’s Multi-data Approach for Better Elderly Care Image
The battle against negative brand image in elderly care   Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to losing independence, isolation, or mistreatment. Public negativity towards an industry can put it in the spotlight with scandals and bad press. This ...
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DreamLand: Reaching Parents Through Playful Marketing Strategies
Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with a notable drop in toy demand (-4% YoY in 2022, Statista). Consequently, the toy market has become exceptionally ...
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Infrabel - Winning the Talent Race in Belgium with The Strongest Team
In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s ambitious goals Belgium’s 2nd largest employer, Infrabel, faced talent shortage in 2022, seeking 930 ...
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Unlocking advertising’s potential: harnessing Attention Time for optimal ...
9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of their ads, they are now forced to reflect more than ever on how to capture ...
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KitchenAid makes every data point count, with data modeling that drives ...
Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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Atol: A Local Media Strategy that boosts stores ROI
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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