In our previous article, we introduced you to the concept of Dynamic Audio Personalisation (DAP). At Semetis we like to get our feet wet into emerging technologies and trends so in March 2019 we decided to launch a

What is Automated Bidding in Search Ads 360?

Automated Bidding is the use of bid strategies, which are mechanisms that automate the process of bidding (instead of manually setting bids and bids adjustments), in order to achieve defined goals.

Search Ads 360 (previously called DoubleClick

The future of PPC Automation

Do you work in digital advertising?
Great, early retirement is waiting for you...

Not exactly. But automation will change your job, that’s a given.

Computers are getting faster.
Algorithms are getting smarter.
Artificial intelligence and machine learning are getting

When we look at our media landscape, we can be incredibly proud of the quality of our local content in Belgium, especially in Flanders. Programs like De Mol, De Slimste Mens ter Wereld, and De Verraders are not only audience favorites but also showcases of creativity and craftsmanship. These programs connect

Showing up on top of the search results, visually appealing and displaying key product information in one shot, Google Shopping ads proved to be one of the most successful channels for brands to attract valuable consumers online at the very spot where most of them start looking for the products they want.

The 2025 AMMA Awards had a special taste, not just for the industry, but for Semetis as well. Celebrating 20 years of excellence in media, this year’s edition moved to a new venue: Flagey Studios, bringing additional prestige to an already iconic evening.

For Semetis, the AMMA Awards is an important “rendez-vous”. First of all, it’s

TLDR

Yep, you’re doomed!

The longer story

The question “Can a robot do my job?” or the darker variation to that question “Will a robot take my job?” has been asked in fear for many times in history. Every time a technological

Introduction

When people are confronted with a broken car window their first reflex is often to go to the Carglass website and start registering their case. However, we saw that funnels are often abandoned, even though people have damaged windshields.

This is unfortunate for Carglass because people seem to lose the urgency

You probably immediately recognize the jingle “Carglass® Repairs, Carglass® Replaces”, as it is one of the most recognized and