Digital advertising

We offer fully integrated advertising strategy on all digital touchpoints: Search, Display, Programmatic, Mobile, Video and Social.


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Digital Business Intelligence

Our digital business intelligence services include: web analytics, tag management solutions, data interpretation, dashboarding and SEO solutions.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


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Technology

Our services are data-driven and powered by in-house
and third party technologies.


DISCOVER THEM HERE

 

Publications


Semetis Publications

Article

SEO in FMCG: How SPA® Leverages Search to Empower Healthier Choices
As a leader in the bottled water category, SPA® is dedicated to helping Belgians improve their hydration habits. In partnership with Semetis, SPA® has developed a robust SEO strategy to make healthier hydration choices accessible to consumers. Together, we aim to fulfill SPA®'s simple yet impactful purpose: Drink better. Live better. This philosophy goes beyond drinking enough, it’s about choosing water that ...
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The impact of AI on SEO: Transforming the Landscape
Introduction Artificial Intelligence (AI) has progressed its status as a futuristic concept to become a critical component of today’s digital landscape. From personalized recommendations to advanced analytics, AI impacts nearly every aspect of digital marketing. One area experiencing significant transformation is Search Engine Optimization (SEO). As AI integrates into search engines and content ...
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Engaging the Next Generation: The Power of In-Game Advertising
At Semetis, we constantly explore innovative ways to help our clients connect with their audiences. Recently, we ventured into In-Game Advertising (IGA) for the first time in partnership with Azerion. Gaming has rapidly become one of the most popular pastimes in Belgium, with 47% of the population actively playing video games, particularly Gen Z and Millennials, who spend 6 to 7 hours per week gaming. This trend ...
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How AI is Forcing Search Marketers to Level Up
Introduction We’ve been talking about AI’s potential in marketing for years now. Remember when everyone treated AI as some sort of distant innovation, a "someday" technology that we could safely ignore for the time being? Well, that time is gone. Today, AI isn’t a futuristic concept—it’s here, embedded in our daily operations, fundamentally shifting how we approach SEO and SEA. Let’s ...
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Elevate Your Business with Effective SEO Strategies
Introduction Search Engine Optimisation (SEO) is the practice of improving a website to increase its visibility when people search for products or services related to a business. The aim is to appear as high as possible in organic search results and to ensure that the right content is presented in response to user queries. Importance of SEO Search engine optimisation (SEO) is essential for ...
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The Rise of Connected TV and why Advertisers should embrace the shift
Over the last few years, and especially the past two, the term "Connected TV" (CTV) has become increasingly prominent in the media landscape. This is no surprise given the important rise in its adoption as consumers gradually shift from traditional cable TV to streaming platforms. In Belgium, 76% of the population now owns a CTV device. As a result, advertisers are adjusting their strategies, with many brands ...
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How to Create a Winning Media Strategy: Insights and Tips
  In 2023, I had the opportunity to be part of the team that won the Young Media & Channel Expert (YMCE) Strategy Award, organized by 360° Academy and supported by UMA (United Media Agencies). The YMCE Awards are designed to celebrate and encourage the creativity and innovation of young media strategists. They offer a platform for young marketeers to showcase their strategic thinking and gain ...
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Navigating pitfalls in performance-based remuneration
Introduction Performance-based remuneration is a widely adopted approach in various industries, aiming to align interests and encourage teams to strive for excellence. At Semetis, a digital-native agency driven by business goals, discussions with prospects and clients sometimes revolve around this strategy. However, potential pitfalls exist that organizations must navigate to ensure the success of such incentive ...
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Google again postpones the end of third-party cookies on its Chrome ...
  A few days ago, Google once again surprised the digital industry by announcing another delay in the deprecation of third-party cookies in Chrome, which was initially planned for 2025. This strategic shift marks a turning point in the ongoing debate about online privacy protection, highlighting significant implications for advertisers and web users alike. Third-party cookies, essential for ...
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Semetis: pioneering digital advertising with Disney+
  Introduction   In June 2024, Semetis became the first Belgian agency to launch an advertising campaign on Disney+. This strategic move was part of the pre-summer campaign for Wellness Pet's Whimzees brand, a premium pet food company known for its high-quality dental treats for dogs.   Embracing innovation: the Wellness Pet vision   Wellness Pet constantly ...
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Case

Collect&Go: Automated SEM: Eliminating Cannibalization and Driving 3x ROI
The rush for gold In a low-margin industry, online food delivery is crucial for retailer profitability. With Belgium’s market penetration 20% behind the Netherlands and the UK, the growth potential leads to fierce competition. Therefore, Collect&Go, the online grocery shopping service by Colruyt Group, where customers can conveniently order groceries online and pick them up at a designated ...
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Exploring Lindemans’ Innovative Media Strategy for Launching New Beers ...
  The Uphill Battle of Lindemans: Navigating a Declining Market Dominated by Giants   In the world of beer, Lindemans, a family-owned brewery from Vlezenbeek, Belgium, deeply rooted in the tradition of making lambic and fruity beers since the 1800s, faces a not-so-hoppy situation. Being a challenger in a market dominated by the presence of the Big Five – AB InBev, Alken-Maes, Haacht, Duvel ...
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Xtra: Leading the Shift from Downloads to Usage
  Introduction   Our smartphones. We cannot live without them. They bring us a tremendous amount of information and convenience. On average, we use our smartphones 3 hours a day, and advertisers are well aware of this. In the last few years, every big brand has started developing their own app to engage with their customers. Big app-driving campaigns have been launched, yielding ...
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Korian’s Multi-data Approach for Better Elderly Care Image
The battle against negative brand image in elderly care   Did you know that in Belgium 62% of people aged 50 and over have a negative image of nursing homes? A Belgian study also found that 70% of older adults fear living in retirement homes due to losing independence, isolation, or mistreatment. Public negativity towards an industry can put it in the spotlight with scandals and bad press. This ...
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DreamLand: Reaching Parents Through Playful Marketing Strategies
Transforming Social Media into DreamLand's Playground Dreamland, the well-known Belgian toy store, has long been recognized for making dreams come true for both parents and children. Nevertheless, even in a dreamworld reality can strike. The ongoing energy crisis caused price spikes, coupled with a notable drop in toy demand (-4% YoY in 2022, Statista). Consequently, the toy market has become exceptionally ...
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Infrabel - Winning the Talent Race in Belgium with The Strongest Team
In this article we explain how Infrabel was able to win the talent race in Belgium with their Strongest Team campaign. This business case was even awarded with a Silver IAB Mixx Award in the category ‘Best Media Engagement’. Winning the talent race: crafting a strong strategy to reach Infrabel’s ambitious goals Belgium’s 2nd largest employer, Infrabel, faced talent shortage in 2022, seeking 930 ...
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Unlocking advertising’s potential: harnessing Attention Time for optimal ...
9 minutes. 9 minutes is the daily attention time of consumers for ads. Knowing that consumers consume 299 minutes of media every day and are exposed to 84 minutes of advertising doing so, it’s fair to say that this number is ridiculously low. While advertisers could previously still get away with simply ensuring the visibility of their ads, they are now forced to reflect more than ever on how to capture ...
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KitchenAid makes every data point count, with data modeling that drives ...
Steering marketing efforts are challenged by data limitations KitchenAid has a history of innovation and has introduced several groundbreaking products over the years, such as the iconic stand mixer that is now a staple in many kitchens. Research data shows that the online demand for small kitchen appliances in Europe is shifting, growing from 39% in 2021 to 42% in 2022. Turning to e-commerce is clearly an ...
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Atol: A Local Media Strategy that boosts stores ROI
The importance of local presence in the age of interconnectivity 98% of consumers used the internet to find information about local businesses in 2022, up from 90% in 2019. While, on average, local searches contributed to 23% of website traffic. This means that users are increasingly searching for keywords such as ‘near me’ or ‘in the neighborhood’. Being locally present becomes inevitable as it allows ...
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Club Brugge: Challenging traditional advertising in football merchandising ...
Traditionally, football clubs have focused their marketing efforts on sponsorships and ticket sales. However, recent years have seen a shift towards merchandising sales, albeit mostly targeted towards existing fan bases through pull channels such as search, shopping, and remarketing. By utilising a national TV spot, Club Brugge broke new ground and demonstrated the potential of push channels to reach untapped ...
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